Think Bike' campaign – is it working?
As the spring weather arrives, many motorcyclists will be checking their bikes over and heading out for the first ride of the year. While they only make up a tiny proportion of the UK’s road traffic, motorcyclists account for a disproportionately high number of serious accidents on Britain’s roads every year – 10 per cent of all serious and fatal accidents, according to research from the Department of Transport. To try and reduce this number and to make other road users more aware of the vulnerability of motorcyclists, the government relaunched the ‘Think Bike’ campaign in 2006. But has the campaign had the desired effect? Are road users more aware of motorcyclists?
