Bridgestone has announced the appointment of several senior executives to a new organisation called the BIOC – the Bridgestone International Organizing Committee. Bridgestone CEO and board chairman Maasaki Tsuya has been named BIOC chairman, effective 1 September. Tsuya will be supported in this position by COO and Japan business head Kazuhisa Nishigai, who will become vice-chairman of the BIOC, and Yuichiro Takenami, who will be BIOC secretary general.