Off-highway tyre maker BKT has taken on title sponsorship of Italy’s second-highest football championship, Serie B. The arrangement covers a period of three years and sees the championship’s official name change to Serie BKT. In addition, BKT gains brand visibility in all Lega Serie B stadiums and during televised matches.
African freestyle footballer Iya Traoré may be drawing crowds to the BKT stand at Agritechnica, however the off-road tyre specialist considers the true stars of its exhibition space to be two recent arrivals in its agricultural portfolio. One of these is displayed fitted to a full-sized plexiglass tractor weighing one and a half tonnes.
Off-road tyre specialist BKT is proud to share that its products were fitted to tractors featured at this week’s launch of the Deutz-Fahr 6 and 7 Series ranges, which took place at the brand’s ‘Future Farming’ event in Dresden, Germany. The company also served as a sponsor to the SDF launch event and reports that its Agrimax RT 657 was fitted on 6 and 7 Series tractors at the launch and the Agrimax RT 765 on the 7 Series. A total of 19 Deutz-Fahr vehicles were available for live testing at Future Farming, and BKT shares that its flagship Agrimax Force saw action fitted to the 9 Series, which was launched last year.
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