This year the jump to the very top was successful. In the past Liqui Moly had always come second place when the question of which is the best oil brand was posed to the readers of German magazine Sport Auto. Now the medium-sized company has made its way to the very top in the favour of the readers.
Winter time is Liqui Moly time, the German motor oil and additive specialist states, as the colder months allow many of its products to show their true potential. And so the company has made sure that its logo can be seen at winter sports events around the world. This will remain this way in the coming two seasons. Furthermore, the company is setting its sights on new sports and is investing several million euros. This significantly tops the previous investment for advertising in winter sports.
The motor oil and additive specialist Liqui Moly is expanding its distribution in the United Kingdom and Ireland. Beginning immediately its products will also be marketed by the Rapid Group. “With the Rapid Group we have found a strong partner,” said Ibrahim Memis, who is responsible for the Liqui Moly business in both countries. “This will make it even easier to find our oils and additives.”
Marc Ghys from Wiekevorst in Belgium has managed a million kilometres in his Mercedes E 270 CDI – thanks to oils and additives by Liqui Moly. “My mechanic says that the motor is still in an exceptional condition thanks to Liqui Moly,” he says.
The Hellas Rally has developed into a major event for off-road fans over the past few years. This year more than 300 participants are expected, who will spend a week traversing Greece on their motorbikes and quad bikes. German oil and additive specialist Liqui Moly is the sponsor of the rally.
Liqui Moly and European champion Jochen Hahn are beginning the new season of the FIA European Truck Racing Championship together. The German lubricant specialist is supporting the Hahn Racing Team in its title defence. On 14 May the new season begins in Spielberg, Austria.
Liqui Moly is back in handball. The German oil and additive specialist is lending its name to the final tournament of the EHF Cup. On May 20 and 21, the four best club teams of the Europe-wide competition will face one another. “As an international tournament, it fits in very well with our strategy of making the Liqui Moly brand even better known outside of Germany,” says Peter Baumann, marketing manager at Liqui Moly.
German oil specialist Liqui Moly has extended its programme of winter sports sponsorship with the 2017 IIHF Ice Hockey World Championship, held in Germany and France during May. “The World Championship is the last major international winter sports event this season. The nations involved are all very important markets to us,” says Liqui Moly marketing director Peter Baumann.
German oil and additive specialist Liqui Moly reported the highest monthly sales in its company history in March: 49.2m euros. “We have achieved an outstanding start to 2017,” says Ernst Prost, managing partner of Liqui Moly.
Replacing the oil in an automatic transmission is more difficult and has greater potential for errors than changing the motor oil. To make this work easier for workshops, the German motor oil and additive specialist Liqui Moly has developed a high-tech machine that can do more than just flush and replenish fluid: the Gear Tronic. It will be presented for the first time in the United Kingdom at Automechanika Birmingham from 6 to 8 June.
The growing variety of motor oils holds dangers for car drivers, warns Liqui Moly. Car manufacturers demand more and more new oils and the variety of oil types is growing. Liqui Moly is launching two types of the latest oil generation on the market in the form of Top Tec 6100 and Top Tec 6200. Oliver Kuhn, deputy head of the Liqui Moly oil laboratory, explains the advantages of the particularly low viscosity oils and warns of dangers for car drivers and garages.
Ever more efficient motors require ever more efficient motor oils. That’s why German oil and additive specialist Liqui Moly is now launching two motor oils on the market, which fulfill the latest BMW and Volkswagen requirements: Top Tec 6100 and Top Tec 6200. They represent a generational leap in motor oil technology.
Engine development is making increasing demands of oil. What was once a universal lubricant has long become a highly specialized, liquid spare part that only fits certain specific engines. German oil expert LIQUI MOLY is now launching a new oil for Ford’s current TDCi diesel models: LIQUI MOLY Special Tec F 0W-30.
German motor oil and additive manufacturer Liqui Moly has already achieved a record year having closed November with its highest ever monthly sales (45.5 million euros), and growth of 20 per cent over the previous month. Achieving 453 million euros for the first eleven months of the year, the company states that it has “significantly exceeded” its prior-year sales.
German oil and additive manufacturer Liqui Moly is recruiting more staff in the UK. While the company does not normally employ its own personnel in the various countries in which it operates, Liqui Moly sees the UK as an exception. “We see great potential here so we’re investing in a promising future,” says Ibrahim Memis, […]
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