Liqui Moly appoints new marketing director
On 1 January 2025, Liqui Moly marketing director Peter Baumann is retiring after 39 years. His successor is Marco Esser, who was previously deputy marketing director.
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Liqui Moly USA to exhibit at SEMA, AAPEX shows
Liqui Moly USA will participate at this year’s SEMA (Las Vegas Convention Center; Central Hall, booth 23619; 5-8 November) and AAPEX (Venetian Expo and Caesars Forum Las Vegas; Main Hall, booth #A3438; 5-7 November) in Las Vegas. The renowned lubricant specialist will showcase its automotive products in two themed booths.
Sustainably clever packaging from Liqui Moly
Lubricants from Liqui Moly can help to save fuel and thus contribute to CO2 reductions. The company has now also made its packaging more environmentally friendly. The bag-in-box packaging system was premiered at Automechanika. Compared to conventional 20-litre plastic canisters, there is significantly less plastic waste and the additional variant also fits into the Liqui Moly oil cabinet.
Liqui Moly engine, particulate filter cleaning package offers new business potential for workshops
Exhaust emissions and fuel residues dirty the fuel and intake system, and the particulate filter. A fundamental and far-reaching problem with combustion engines: performance drops, consumption increases and exhaust emissions deteriorate. At Automechanika in Frankfurt, German additive specialist Liqui Moly showcased two versions of Jet Clean Tronic III. The professional version is a 3-in-1 solution and cleans the fuel system, the intake tract including intake valves and the particulate filter. The basic version has an attractively low price.
Liqui Moly becomes BTCC Official Partner
German motor oil and additive manufacturer Liqui Moly will enter into an “Official Oil and Lubricants Partnership” with the British touring car racing series (BTCC) in the current 2024 season. “The BTCC is not only a firm fixture in motorsport throughout the United Kingdom, but also attracts fans worldwide,” says Debbie Barnes, Managing Director of Liqui Moly UK, who is delighted about the contract.
Liqui Moly sponsors the largest Porsche 356 meeting in the world
The International Porsche 356 Meeting is taking place in Portugal and brings together the owners of the first Porsche model to be produced and an exceptional guest. With the support of Liqui Moly Iberia, this event will go down in history.
Stellantis Group introduces new Liqui Moly oil developed for PSA Group vehicles
With Top Tec 6310 0W-20, Liqui Moly is launching a new motor oil on the market that meets the requirements of the PSA Group (PSA B71 2010), among others. “This is a top-of-the-line oil that reduces fuel consumption and at the same time offers the engine comprehensive protection,” says Oliver Kuhn, deputy head of the Liqui Moly oil laboratory.
Liqui Moly exhibiting at Automechanika Dubai 2023
Liqui MolyLiqui Moly will be showing its product and service variety from 2nd to 4th October at the Dubai World Trade Center. Automechanika Dubai 2023 is the largest international trade exhibition for the automotive aftermarket and service industry in the wider Middle East.
Formula 1 & Liqui Moly extend partnership in new multi-year deal
By now a well-established name in the world of motorsport, the Liqui Moly logo is a familiar sight on the hoardings of Formula 1 racetracks. Thanks to a new contract, the company will continue to be a global F1 partner through the end of 2026.
‘La Carrera Panamericana’ drives with Liqui Moly
Liqui Moly is delighted to confirm a cooperation with “Carrera Panamericana”, by far the most famous race series in Mexico, which is held during October and has been around for decades. From 13-19 of October 2023, drivers from around the globe will drive through a very special route in Mexico. Known worldwide in its initial stage as “The Mexican Road Race”, the automobile sports competition also goes by the name of La Carrera Panamericana. La Carrera, a rally-type sporting event, is catalogued as one of the most important of its kind, in addition to being the longest in the world, even surpassing the Mille Miglia and Targa Florio races in Italy.
Liqui Moly renews Formula 1 sponsorship for 2023 season
Liqui MolyGerman motor oil manufacturer Liqui Moly has signed a one-year contract with the Formula 1 racing series. This means that the company will be sponsoring the series for the fifth consecutive year. The new contract, means Liqui Moly will be an “Official Partner” of Formula 1 for the 2023 season, with trackside signage, both physical and virtual, bearing the brand name on display worldwide at 18 of 23 races this year. “Formula 1 is the pinnacle of motorsport in terms of international character and publicity”, says Günter Hiermaier, managing director of Liqui Moly.
Liqui Moly 2022 turnover up 10% to 800m euro
Liqui MolyMotor oil and additive manufacturer Liqui Moly has reached its annual target and remains on a stable growth course. The company was able to compensate for the loss of the Russian market and the generally difficult situation on the global market through its strategy and quick action. Managing director Günter Hiermaier is very satisfied: “Achieving such a sales result in these times is proof that both our team spirit is right and our products are in great demand worldwide.”
Debbie Barnes appointed UK MD for Liqui Moly
Liqui MolyDebbie Barnes has been promoted to managing director of Liqui Moly’s UK subsidiary, responsible for national operations. She intends to continue the successful development of the lubricant company in the United Kingdom. Barnes has been part of the Liqui Moly team for seven years and was most recently regional sales manager and national key account manager at Liqui Moly UK. In her new position as managing director, she is now responsible for the operational business of the Liqui Moly subsidiary. She strengthens the management team, which has included Dr Uli Weller, managing director of the parent company, and Salvatore Coniglio, Liqui Moly export director, since the company was founded.
Liqui Moly names Dr Uli Weller as joint MD
Liqui Moly’s long-standing commercial director, Dr. Uli Weller, has been appointed joint managing director of the company, alongside Günter Hiermaier. Dr Weller will become the second managing director of the group of companies at the start of 2023.
Liqui Moly develops oil for kart racing
Liqui MolyKart racing is considered to be an excellent training ground for young racing drivers. Some of the best drivers in the world earned their first sporting stripes on the go-kart. Liqui Moly has developed 2T Motor Oil Race Tec for top performance in two-stroke engines. The new oil has been approved by the FIA for use in karting.
