Positive experiences with original equipment tyres play an important role when it comes to choosing replacement tyres, and leading tyre makers therefore strive to gain approvals with OEMs. Linglong Tire recently scored a coup when FAW Group chose its tyres for what’s arguably China’s most expensive car, the Hongqi L5.
A ceremony was held on 11 January to officially inaugurate car tyre production at the Hubei Linglong Tire Co., Ltd. facility in Jingmen, China. The event was held in the same location where TBR tyre production was commissioned in December and was attended by nearly 600 guests.
Linglong Tire has begun making car tyres at its newest factory in China. These first Linglong Crosswind 4×4 HP tyres from the Hubei Linglong Tire Co. Ltd. car tyre plant in Jingmen were produced on 30 December, five weeks after the production of truck and bus radial tyres commenced. Company employees and local dignitaries were on hand to witness the occasion.
Linglong Tire has entered into a cooperative agreement with Chinese car-making joint venture company SGMW. The new partnership commenced with the signing of a strategic cooperation framework agreement at SGMW’s headquarters on 30 December. Under the agreement, the two parties will collaborate on product design, development, application, quality assurance, cost optimisation and manufacturing over a long-term basis.
On 21 December, Linglong Tire signed a tripartite strategic agreement with Tencent Cloud and Shenzhen Huazhi Technology Group. The tyre maker hopes that this deal, signed by the three parties at Tencent’s global headquarters, will help it build a “global industrial service platform and intelligent retail platform.”
Several weeks after entering operation, TBR production at the Hubei Linglong Tire Co., Ltd. factory in Jingmen, China was officially commissioned yesterday. Linglong Tire reports that nearly 600 guests, including government and industry representatives, attended a ceremony to mark the occasion.
Hubei Linglong Tire Co. Ltd., Linglong Tire’s fourth domestic Chinese manufacturing base, celebrated the production of its first truck tyres on 21 November. Dignitaries from Jingmen, Hubei, China, and Hubei Linglong Tire witnessed this historical moment together.
Linglong and Juventus have extended their sponsorship partnership, which makes Linglong Tire Juventus’ Official Global Tire Partner until 2022.
In a statement announcing the news Linglong said: “It’s been an incredible journey shared between Linglong Tire and Juventus, since the partnership agreement was signed between the two on 1 February 2018. A journey, experienced together, which has seen Juventus win two Serie A titles, one Coppa Italia and an Italian Super Cup.” Both sides have reportedly “enjoyed” collaborative partnerships, which have seen each of the brands mutually benefit from the agreement, as fans can look forward to even more collaborative work between the two.
Linglong Tire hosted its first European Dealers Conference in Cyprus between 11 and 13 October. With nearly 60 European distributors gathering to discuss the company’s achievements and challenges in overseas market development, brand promotion, and product innovation as well as strategic planning, the company said the event was “a success”.
Linglong Tire has withdrawn its support for the NBA China Games, which are taking place in Shanghai and Shenzhen this week. In a Chinese-language press release, the tyre maker stresses that the interests of the motherland, the People’s Republic of China, take precedence over everything else.
China’s Safe-Run Group will supply smart factory equipment to the plant Linglong Tire is setting up in Serbia. The company says it won the contract to fit out the Linglong plant in Zrenjanin, a project valued at more than RMB 700 million (£79.2 million), after beating Finnish, South Korean, Japanese and other rivals in a tender process.
Linglong Tire returns next month as an official partner of the NBA China Games. This year’s event, the third that Linglong has supported, involves two preseason games between the 16-time NBA Champion Los Angeles Lakers and the Brooklyn Nets. The Lakers and Nets will play on 10 October in Shanghai, followed by a rematch in Shenzhen two days later.
European Tyre Distributors B.V. (ETD) is the sole distributor of Leao brand truck and bus, agricultural and OTR tyres for Western Europe. The wholesaler calls the Linglong produced range as its flagship brand.
When Toyo recently announced its intention to build a new tyre plant in Serbia it consolidated the country’s position as the leading location for new passenger car and light truck (PCLT) tyre manufacturing capacity in Europe. Toyo’s proposal follows Linglong’s decision to build its new European plant in the country and Cooper Tire’s plan to double the size of its facility there. Based on analysis of all announced capacity actions by Astutus Research (plant opening and expansion net of closures and downsizing), the Czech Republic is a distant second in terms of planned capacity additions between 2018 and 2026.
The relationship between Shandong Linglong Tire and vehicle manufacturer Geely Auto Group has deepened with the signing of a comprehensive strategic cooperation agreement. Guan Yu, vice president of Geely Auto, and Wang Feng, chairman of Linglong Tire, signed the agreement on 26 August.
If you would like the latest news from the Chinese tyre industry in Chinese, visit our partner site TyrepressChina.com. Or click below to continue on Tyrepress.
Linglong