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Linglong Serbia amongst Chinese projects under EU scrutiny

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European Union

On 19 January 2021, 26 Members of the European Parliament wrote to Oliver Várhelyi, the European Commissioner for Neighbourhood and Enlargement Negotiations about concerns relating to “growing Chinese influence in Serbia and the impending environmental damage resulting from several heavy industrial projects in Serbia by Chinese owned companies”. The group are particularly interested in scrutinising Serbia’s apparently “generous” subsidies and environmental compliance protocols.

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Related news:

  1. Serbia open for business
  2. Linglong holds business investment talks with EBRD
  3. Toyo given free land as part of 364 million euro Serbia tyre factory investment
  4. Linglong injects 146 million euros of capital into Serbian tyre factory project
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Linglong launches Hubtrac brand tyres in European market

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Zrenjanin city government

Linglong Tire brought its Hubtrac brand to market in October 2020. The release will see more than 150 stock-keeping units (SKUs) launched in European market in stages. The new brand will be produced at Linglong’s global production bases including its Thailand and Serbia plants. The European market-orientated range has been designed with the forthcoming 2021 tyre labelling update and enhanced retreadability in mind.

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Related news:

  1. Linglong’s Serbia factory faces local environmental opposition
  2. Infinity truck tyres – compliant around the world
  3. Turkey leads strong Eastern Europe heavy trailer demand
  4. Analysts upgrade 2018 West European trailer market forecast
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Linglong injects 146 million euros of capital into Serbian tyre factory project

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Zrenjanin city government

Shandong Linglong plans to increase the capital of its Linglong International Europe Serbian unit by US$174.1 million (146.6 million euros) for the construction of its tyre factory in Zrenjanin, northern Serbia. When finished the factory will require 1,200 employees and produce 13 million tyres per year.

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Related news:

  1. Linglong Tire confirms Serbia factory plans
  2. Linglong holds business investment talks with EBRD
  3. Toyo investing 390 million euros in Serbia tyre factory
  4. Toyo given free land as part of 364 million euro Serbia tyre factory investment
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Industry-academic exchange: Linglong signs agreement with QUST

A signing ceremony between Linglong Group and Qingdao University of Science and Technology (QUST) on 10 November paves the way for long-term cooperation between the two parties. So far Linglong has shared only a few details of the agreement, however it appears it covers training programmes as well as technological exchanges.

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Related news:

  1. Linglong Tire signs cooperation agreement with Geely
  2. Linglong Hubei TBR tyre plant officially opens
  3. Linglong Tire working with Tencent Cloud, Huazhi Group on digital platform & manufacturing system
  4. Linglong starts partnership with SGMW
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Linglong presents sustainable rubber tyre prototypes

Shandong Linglong Tire recently unveiled a new range of bio-based rubber tyres. Developed in joint collaboration with Beijing University of Chemical Technology over the past three years, the tyres utilise a number of sustainable rubber ingredients.

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Related news:

  1. Linglong’s dandelion and polyurethane tyres on-show at Tire+
  2. Linglong Tire setting up firm for dandelion rubber industrialisation
  3. Linglong Tire progressing with recycling, pyrolysis projects
  4. Linglong starts partnership with SGMW
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Linglong’s Serbia factory faces local environmental opposition

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Environmental campaigners have been protesting against Linglong’s  Zrenjanin, Serbia tyre factory. At the same time the construction work, which has been variously described as either an 800 million euro or US$994 million project by different sources, has also been involved in certification disputes.

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Related news:

  1. Serbia open for business
  2. 10 Chinese rubber firms receive national green factory status
  3. Tyre makers in the battery manufacturing space
  4. Serbia to become PCLT tyre production hub
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Linglong renews VfL Wolfsburg sleeve partnership

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The five-year-old sponsorship arrangement between Linglong Tire and German Bundesliga club VfL Wolfsburg has been given a further boost with a two-year extension of the 2019-initiated sleeve partnership. The continued presence of the Linglong logo on the left sleeve of players’ jerseys through to 2022 complements a partnership that also includes advertising on stadium LED boards, cam carpets, matchday hospitality and digital services.

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Related news:

  1. Football: Linglong Tire becomes VfL Wolfsburg sleeve partner
  2. Football & tyres: Linglong Tire partnering with VfL Wolfsburg
  3. Linglong Tire now a Wolfsburg ‘Club of Champions’ sponsor
  4. Linglong Tire renews VfL Wolfsburg partnership
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Tencent and Linglong partner in online marketing drive

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Linglong

On July 10, Linglong Tire signed a strategic cooperation agreement with Tencent Cloud and Huazhi. As a result, the three parties will cooperate on smart marketing and industrial digitalization based on “the world’s first industrial Internet platform for the tyre industry, aiming at helping Linglong realize the transformation from traditional manufacturing to intelligent manufacturing, while seizing the aftermarket and improving the overall digital marketing and service level.”

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Related news:

  1. Linglong Tire working with Tencent Cloud, Huazhi Group on digital platform & manufacturing system
  2. Michelin returns to the top of online brand ranking
  3. Michelin expands US online tyre retail trial
  4. Goodyear introduces “Roll by Goodyear” integrated tyre retail programme
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Linglong building R&D centre in Jinan, China

Linglong

Linglong Tire signed a cooperation agreement with the Jinan Municipal People’s Government on 17 July 2020. As a result, Linglong Tire will settle its research and development and technological innovation base in the central district of Jinan. According to the agreement, the two parties will cooperate in terms of science and technology as well as personnel matters. The relevant leaders of Jinan and Linglong’s chairman and president Wang Feng attended the signing ceremony.

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Related news:

  1. Serbia open for business
  2. Linglong IPO attracts 2000x more interest than offer
  3. ExxonMobil begins Shanghai centre construction
  4. Linglong’s dandelion and polyurethane tyres on-show at Tire+
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Shifts in leading tyre manufacturer rankings, 2015-2019

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Tyrepress

Over the last five years of data collection for the Tyres & Accessories’ ranking of the leading tyre manufacturers, a few trends can be observed – see accompanying graphs for more details. Firstly, it is easy to see that there are a few separate groupings of rival companies within the top ten. In our first chart, we can see that Continental has continued to progress in narrowing the tyre sales gap with Goodyear, partially because Goodyear has yet to regain the level of sales achieved in 2015, despite improved results on its half-decade low in 2017. Tyrepress noted in 2018 that based on tyre volumes, Conti looked likely to overtake Goodyear in light vehicle (passenger car and light truck) tyre volumes, showing how it has gained ground on the previous ‘Big Three’. Regardless of their order, it has been appropriate to talk of a global Big Four tyre manufacturers for a few years.

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Related news:

  1. Pirelli, Hankook continue close rivalry in list of Leading Tyre Manufacturers
  2. Zhongce Rubber enters global top ten tyre manufacturers
  3. 19 finalists chosen for 2015 AutoBild winter tyre test
  4. Decennial shift in global PCLT tyre volume market share
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GB Tyres and Linglong sponsor 2020 Tyre Industry Conference

NTDA Tyre industry awards

NTDA wholesaler member GB Tyres UK Ltd in association with Linglong Tyres are sponsoring the 2020 Tyre Industry Conference. Sukhi Singh GB Tyres UK Ltd’s managing director said: “We are very pleased to announce our sponsorship of the prestigious NTDA Tyre Industry Conference and Lunch to be held at the VOX, Birmingham on 5th November.”

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Related news:

  1. NTDA names Tyre Industry Awards 2016 finalists
  2. NTDA Tyre Technician Licensing Scheme gathers momentum
  3. NTDA opens Tyre Industry Conference 2018: forum ‘more important than ever’
  4. Government guidelines support NTDA Tyre Industry Conference
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Michelin world’s most valuable tyre brand, but Bridgestone well-placed to regain pole

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Brand Finance

In addition to being the strongest brand globally, according to Brand Finance, Michelin has been named the world’s most valuable tyre brand for the third year in a row. However, the gap between first position and second-placed Bridgestone narrowed, meaning the Japanese tyre manufacturer is well-placed to regain pole.

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Related news:

  1. Michelin becomes world’s most valuable tyre brand
  2. Michelin, Bridgestone in top 300 world’s most valuable brands, but fall in rankings
  3. Michelin maintains position as world’s most valuable tyre brand: Brand Finance
  4. Shifts in leading tyre manufacturer rankings, 2015-2019
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Linglong Tire wants place in global top-5 by 2030

Linglong Tire aims to become a top-five tyre maker by 2030. It voices this goal in a recently-published document outlining the company’s mid- and long-term strategy. Specifically, it intends to increase tyre production to 160 million pieces a year within the next decade, and by doing so grow annual sales revenues to more than RMB 80 billion (£9.1 billion).

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Related news:

  1. Linglong Tire progressing with recycling, pyrolysis projects
  2. New high for Linglong’s brand awareness
  3. Linglong Tire cancels NBA China Games partnership
  4. Linglong Hubei TBR tyre plant officially opens
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Linglong to build 5th Chinese manufacturing base in Changchun

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Chinese tyre manufacturer Linglong has held a project launch ceremony for its fifth Chinese manufacturing base in Changchun, Jilin Province. Dignitaries from Changchun, Jilin, China FAW Group Corporation, China Rubber Industry Association, and Linglong partners attended the event. The event marks the latest step in the manufacturer’s “5+3” global production strategy, which is designed to “achieve sustained, stable and healthy development,” Linglong states. It currently has four Chinese manufacturing bases in Zhaoyuan, Dezhou, Liuzhou, Jingmen, a well as one in Thailand and a further international plant under construction in Serbia. Furthermore, Linglong said it would upgrade its strategy to “6+6”; six plants in China and six internationally.

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Related news:

  1. Coronavirus’s impact on the tyre business
  2. Linglong to become first Chinese global Top 10 car tyre manufacturer by 2019 – analyst
  3. CITExpo 2017 opens in Shanghai
  4. Digital transformation in the tyre sector
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Linglong Tire helping Serbia’s battle against coronavirus

Next week it’ll be a year since Shandong Linglong Tyre Co., Ltd. officially launched its project to build a new tyre factory in Serbia. Today the tyre maker is working with its new host country in a way unimaginable 12 months ago. It donated 300,000 disposable surgical masks, 2,000 sets of medical protective clothing, and 10,000 COVID-19 antibody test kits to the Serbian government yesterday via the country’s embassy in China.

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Related news:

  1. Safe-Run equipping Linglong’s Serbia tyre plant
  2. Linglong Tire confirms Serbia factory plans
  3. Linglong holds business investment talks with EBRD
  4. Car tyre production starts at Linglong’s new plant
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