Continuing the theme of technological development, Linglong Tire – a top five Chinese tyre enterprise – exhibited a number of technological developments including its: a dandelion natural rubber-based tyre, a tyre featuring a graphene compound and a polyurethane tyre manufactured with 3D printing techniques.
Joint developmental work between Shandong Linglong Tire and the Beijing University of Chemical Technology recently bore fruit with the successful production of 3D printed polyurethane tyres. The tyre maker comments that this 3D tyre printing is a first in China.
Chinese tyre maker Shandong Linglong Tire co. Ltd. has opened new subsidiaries in Luxembourg and Mexico City. According to Linglong Tire the Mexico tyre unit, Elite Faith Mexico, S.A. DE C.V., and Luxembourg investment unit Linglong Luxembourg S.à r.l, will engage in the import and export of tyres and raw materials required for their manufacture.
On June 22 the 14th World Brand Summit sponsored by World Brand Lab published its China’s 500 Most Valuable Brands 2017 ranking. Shandong-based Linglong Tire came in at 119 on the list with the brand value reaching 30.563 billion yuan. It was Linglong’s 13th time on the list.
From June 10 to June 11, Linglong Tire 2017 China Truck Racing Championship was successfully held in Goldenport Circuit, Beijing, attracting 19 racing drivers from Europe and China. After two rounds of fierce competition, the team of Linglong Tire won the Team Championship and 12L Group Championship. Wang Li, No. 41 racer from Linglong racing […]
On 23 June Serbian president Aleksandar Vučić’s inauguration ceremony was held in Belgrade. Wang Feng, chairman and president of Linglong Tire, was invited to attend the inauguration ceremony in a move that suggests communications relating to Linglong’s proposed investment in a European tyre manufacturing plant are still open.
Linglong recently came out as the leading Chinese brand in a respected tyre test. The recent 2017 Test World summer tyre test, which was conducted by the Finnish Test World team in France, tested 17 tyre products against each other. Linglong Tire won a total score of 8.3 points in the test, ranking in first place among the five Chinese brands involved.
The latest CRIA data, which was released by Chinese tyre industry association CRIA on 12 April, shows that Zhongce Rubber Group (also known as ZC Rubber) remains the number tyre manufacturer in China in terms of income, with 2016 sales of 18.38 billion yuan (RMB). Giti Tire’s Chinese operation (Giti Tire [China] Investment Co., Ltd.) trails by more than 6 billion yuan, but is a clear second place with 13.14 billion yuan in 2016 ahead of Sailun Jinyu Group, which reported income of 11.19 billion yuan last year.
On 25 March 2017, Linglong International Tire (Thailand) Co., Ltd. entered into a strategic cooperation agreement with India’s Aditya Birla Group. At a signing ceremony attended by Dr Santrupt Misra, chief executive officer of Aditya Birla Group’s carbon black business, Sanjeev Sood, president of Birla Carbon in Thailand, and Wang Feng, chairman and president of Linglong Tire, the two parties committed to a strategic cooperation that will see Aditya Birla Group become Linglong Tire’s carbon black supplier.
As of 1 January, Shandong Linglong Tire has been elevated to the status of Club of Champions partner with German football club VfL Wolfsburg. The tyre maker had served as a VfL-TopPartner since the start of 2015, and Wang Feng, founder and chief executive officer of Linglong Tire, signed the new, extended deal at the Volkswagen Arena in Wolfsburg on 14 December together with club managers Thomas Röttgermann and Dr Tim Schumacher. The company is one of three Club of Champions partners, holding this status alongside Nike and logistics specialist Grupo Sesé.
Between 28 and 30 September Linglong Tire held its 2016 Middle East and Africa dealer conference in Ethiopia. Company president Wang Feng and “almost hundreds” of dealers from Middle East and Africa gathered to learn about the development Linglong achieved in 2016 as well as the firm’s 2017 plan especially for marketing strategy and branded shops.
On 10 and 11 October, a team from Volkswagen Group evaluated Shandong Linglong Tire co. Ltd.’s suitability as an original equipment supplier. The Chinese tyre maker reports that it has passed this audit, and in doing so comes one step closer to having its tyres fitted on Volkswagen vehicles manufactured in China. At present, no tyres produced by domestic Chinese tyre makers come with Volkswagen cars as original equipment.
Linglong Tire reports that a team from the tyre maker was amongst the more than 40 experts that met last month to discuss the utilisation of dandelions as a source of rubber. The Council of Dandelion Rubber Industrial Technology Innovation Strategic Alliance was held in Harbin, China between 15 and 17 August, and was attended by representatives from Linglong, the China Petroleum and Chemical Industry Association, Linglong Tire and Beijing University of Chemical Technology, along with attendees from Russia and the US.
Linglong Tire is promoting its winter weather products by associating them with two of the coldest places in the world. On 21 August, the tyre maker held a ceremony titled the “Launching ceremony of Linglong Tire reaching Arctic & Antarctic” together with Chinese photographer and polar explorer Ju Chang.
Shandong Linglong Tyre Co., Ltd reports that it has entered into a strategic partnership with Iranian company Tosse Tabdil Sina (TTS). The latter will act as exclusive agent for the Linglong brand in Iran and provide both original equipment and aftermarket customers with sales, marketing and aftersales service.
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