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Linglong Tires extends Juventus partnership by three years

Linglong Juventus

Linglong and Juventus have extended their sponsorship partnership, which makes Linglong Tire Juventus’ Official Global Tire Partner until 2022.

In a statement announcing the news Linglong said: “It’s been an incredible journey shared between Linglong Tire and Juventus, since the partnership agreement was signed between the two on 1 February 2018. A journey, experienced together, which has seen Juventus win two Serie A titles, one Coppa Italia and an Italian Super Cup.” Both sides have reportedly “enjoyed” collaborative partnerships, which have seen each of the brands mutually benefit from the agreement, as fans can look forward to even more collaborative work between the two.

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Linglong hosts European Dealers Conference in Cyprus

Linglong Europe dealers

Linglong Tire hosted its first European Dealers Conference in Cyprus between 11 and 13 October. With nearly 60 European distributors gathering to discuss the company’s achievements and challenges in overseas market development, brand promotion, and product innovation as well as strategic planning, the company said the event was “a success”.

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Linglong Tire cancels NBA China Games partnership

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Linglong Tire has withdrawn its support for the NBA China Games, which are taking place in Shanghai and Shenzhen this week. In a Chinese-language press release, the tyre maker stresses that the interests of the motherland, the People’s Republic of China, take precedence over everything else.

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Safe-Run equipping Linglong’s Serbia tyre plant

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China’s Safe-Run Group will supply smart factory equipment to the plant Linglong Tire is setting up in Serbia. The company says it won the contract to fit out the Linglong plant in Zrenjanin, a project valued at more than RMB 700 million (£79.2 million), after beating Finnish, South Korean, Japanese and other rivals in a tender process.

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Linglong an NBA China games 2019 partner

Linglong Tire returns next month as an official partner of the NBA China Games. This year’s event, the third that Linglong has supported, involves two preseason games between the 16-time NBA Champion Los Angeles Lakers and the Brooklyn Nets. The Lakers and Nets will play on 10 October in Shanghai, followed by a rematch in Shenzhen two days later.

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Leao TBR tyres are ETD’s ‘flagship’

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European Tyre Distributors B.V. (ETD) is the sole distributor of Leao brand truck and bus, agricultural and OTR tyres for Western Europe. The wholesaler calls the Linglong produced range as its flagship brand.

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Serbia to become PCLT tyre production hub

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When Toyo recently announced its intention to build a new tyre plant in Serbia it consolidated the country’s position as the leading location for new passenger car and light truck (PCLT) tyre manufacturing capacity in Europe. Toyo’s proposal follows Linglong’s decision to build its new European plant in the country and Cooper Tire’s plan to double the size of its facility there. Based on analysis of all announced capacity actions by Astutus Research (plant opening and expansion net of closures and downsizing), the Czech Republic is a distant second in terms of planned capacity additions between 2018 and 2026.

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Linglong Tire signs cooperation agreement with Geely

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The relationship between Shandong Linglong Tire and vehicle manufacturer Geely Auto Group has deepened with the signing of a comprehensive strategic cooperation agreement. Guan Yu, vice president of Geely Auto, and Wang Feng, chairman of Linglong Tire, signed the agreement on 26 August.

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Football: Linglong Tire becomes VfL Wolfsburg sleeve partner

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Less than three months after extending its VfL Wolfsburg partnership, Linglong Tire has taken a further step with the German football club by becoming its sleeve partner. As of this season, the tyre maker’s logo will appear on players’ left shirt sleeves during Bundesliga and DFB Cup matches.

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Linglong Tire main sponsor for China’s Expo 2020 pavilion

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Linglong Tire will serve as the main sponsor to the China Pavilion at Expo 2020 Dubai. The tyre maker was awarded this status at a ceremony held yesterday in Beijing to mark the launch of China’s Expo engagement.

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New high for Linglong’s brand awareness

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Linglong Tire shares that its brand value has reached a new high of RMB 45.369 billion (£5.2 billion). This news follows the release of World Brand Lab’s list of China’s 500 Most Valuable Brands 2019 at the World Brand Summit. At the summit, which took place in Beijing on 26 June, Linglong was honoured as the 116th most valuable brand in China.

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Linglong Tire renews VfL Wolfsburg partnership

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Linglong Tire has signed an extension to its partnership agreement with VfL Wolfsburg, continuing as its “club of Champions” partner. Li Wei, vice present of Linglong Tire, attended the signing ceremony held by VfL Wolfsburg in Foshan China on 23 May, 2019. He said: “as an old friend of VfL Wolfsburg, Linglong is very glad to continue to cooperate with the club and give full play to the brand effect of both sides.”

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Linglong Tire begins Serbia factory project

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A ceremony has taken place to mark the start of work on Linglong Tire’s new tyre factory in Serbia. Company chairman and chief executive officer Wang Feng greeted guests at the site of the future plant on 29 and 30 March to launch the new subsidiary, Linglong International Europe D.O.O. Zrenjanin (LLIE), and to hold the tyre maker’s global partner conference.

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Linglong Tire to officially start Serbia plant project

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The City of Zrenjanin in Serbia reports that Linglong Tire will lay a symbolic foundation stone on 30 March to mark the start of construction work on its new tyre factory. The ceremony will be attended by China’s ambassador to Serbia as well as national and local officials.

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Linglong’s graphene tyre research audited

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Research on graphene rubber composites, conducted by Linglong Tire and Beijing University of Chemical Technology has been audited by the Beijing Municipal Science & Technology Commission, according to the tyre company.

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