Less than three months after extending its VfL Wolfsburg partnership, Linglong Tire has taken a further step with the German football club by becoming its sleeve partner. As of this season, the tyre maker’s logo will appear on players’ left shirt sleeves during Bundesliga and DFB Cup matches.
Linglong Tire will serve as the main sponsor to the China Pavilion at Expo 2020 Dubai. The tyre maker was awarded this status at a ceremony held yesterday in Beijing to mark the launch of China’s Expo engagement.
Linglong Tire shares that its brand value has reached a new high of RMB 45.369 billion (£5.2 billion). This news follows the release of World Brand Lab’s list of China’s 500 Most Valuable Brands 2019 at the World Brand Summit. At the summit, which took place in Beijing on 26 June, Linglong was honoured as the 116th most valuable brand in China.
Linglong Tire has signed an extension to its partnership agreement with VfL Wolfsburg, continuing as its “club of Champions” partner. Li Wei, vice present of Linglong Tire, attended the signing ceremony held by VfL Wolfsburg in Foshan China on 23 May, 2019. He said: “as an old friend of VfL Wolfsburg, Linglong is very glad to continue to cooperate with the club and give full play to the brand effect of both sides.”
A ceremony has taken place to mark the start of work on Linglong Tire’s new tyre factory in Serbia. Company chairman and chief executive officer Wang Feng greeted guests at the site of the future plant on 29 and 30 March to launch the new subsidiary, Linglong International Europe D.O.O. Zrenjanin (LLIE), and to hold the tyre maker’s global partner conference.
The City of Zrenjanin in Serbia reports that Linglong Tire will lay a symbolic foundation stone on 30 March to mark the start of construction work on its new tyre factory. The ceremony will be attended by China’s ambassador to Serbia as well as national and local officials.
Research on graphene rubber composites, conducted by Linglong Tire and Beijing University of Chemical Technology has been audited by the Beijing Municipal Science & Technology Commission, according to the tyre company.
Linglong Tire hosted its dealer meeting in Turin recently. The event focused on global cooperation and Linglong distributors and suppliers from all over the world were reportedly present. Dialogue with local partners was a specific talking point.
On 9 December 2018, the fifth China Industrial Award Ceremony was held at the Great Hall of the People in Beijing. Shandong Linglong Tire Co., Ltd. won China Industrial Award, the first tyre enterprise in China to win this award. Wang Feng, chairman and president of Linglong Tire, accepted the award at the Great Hall of the People.
When you look at Tire+’s deliberate proximity to a premium car show such as Auto Guangzhou, the first thing that comes to mind is original equipment (OE). If we take a comparable European equivalent event such as the Geneva Motor Show as an example, most of the leading global tyre players as well as some of the larger up-and-coming brands use Geneva as a way of showcasing new technologies and products in order to generate additional OE tyre sales as well as the benefit of the enhanced ongoing tyre replacement sales that come with the so-called OE pull-through effect. While it is not as linear and transactional an equation as investment in a motor show equals OE contracts, it clearly is an important part of the corporate courtship ritual. Surprisingly, things are a little different in China.
Talks were held last week between Linglong Tire and the European Bank for Reconstruction and Development (EBRD). Linglong Tire chairman Wang Feng met with key EBRD representatives, including Jurgen Rigterink, first vice-president, Betsy Nelson, vice-president and chief risk officer, and Jean-Marc Peterschmitt, managing director of industry, commerce and agribusiness, in London on 16 October to discuss cooperation on the construction of Linglong’s tyre plant in Serbia.
Linglong Tire confirms the signing of a US$300 million deal with Paraguay-based tyre distributor Sunset Tires. Wang Feng, chairman of Linglong Tire, put his signature on a strategic cooperation agreement along with Nabil Chamseddine, chief executive officer and president of Sunset, on 12 October.
Shandong Linglong Tire has signed a tyre distribution cooperation agreement with distributor Sunset to expand its market share in Brazil and Paraguay.
Shandong Linglong will ship original equipment tyres to Volkswagen and Renault from its planned factory in Serbia. This is the news shared by Serbia’s president, Aleksandar Vučić on his website today. Vučić writes that Wang Feng shared news that the factory would supply the two vehicle manufacturers once production begins in 2020.
On 1 September 2018, Chinese vehicle manufacturer FAW Group Corporation signed a product technical cooperation framework agreement with Shandong Linglong Tire. The two parties intend to collaborate on the development of tyres for new models produced by FAW.
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