Linglong Tire returns next month as an official partner of the NBA China Games. This year’s event, the third that Linglong has supported, involves two preseason games between the 16-time NBA Champion Los Angeles Lakers and the Brooklyn Nets. The Lakers and Nets will play on 10 October in Shanghai, followed by a rematch in Shenzhen two days later.
European Tyre Distributors B.V. (ETD) is the sole distributor of Leao brand truck and bus, agricultural and OTR tyres for Western Europe. The wholesaler calls the Linglong produced range as its flagship brand.
When Toyo recently announced its intention to build a new tyre plant in Serbia it consolidated the country’s position as the leading location for new passenger car and light truck (PCLT) tyre manufacturing capacity in Europe. Toyo’s proposal follows Linglong’s decision to build its new European plant in the country and Cooper Tire’s plan to double the size of its facility there. Based on analysis of all announced capacity actions by Astutus Research (plant opening and expansion net of closures and downsizing), the Czech Republic is a distant second in terms of planned capacity additions between 2018 and 2026.
The relationship between Shandong Linglong Tire and vehicle manufacturer Geely Auto Group has deepened with the signing of a comprehensive strategic cooperation agreement. Guan Yu, vice president of Geely Auto, and Wang Feng, chairman of Linglong Tire, signed the agreement on 26 August.
Less than three months after extending its VfL Wolfsburg partnership, Linglong Tire has taken a further step with the German football club by becoming its sleeve partner. As of this season, the tyre maker’s logo will appear on players’ left shirt sleeves during Bundesliga and DFB Cup matches.
Linglong Tire will serve as the main sponsor to the China Pavilion at Expo 2020 Dubai. The tyre maker was awarded this status at a ceremony held yesterday in Beijing to mark the launch of China’s Expo engagement.
Linglong Tire shares that its brand value has reached a new high of RMB 45.369 billion (£5.2 billion). This news follows the release of World Brand Lab’s list of China’s 500 Most Valuable Brands 2019 at the World Brand Summit. At the summit, which took place in Beijing on 26 June, Linglong was honoured as the 116th most valuable brand in China.
Linglong Tire has signed an extension to its partnership agreement with VfL Wolfsburg, continuing as its “club of Champions” partner. Li Wei, vice present of Linglong Tire, attended the signing ceremony held by VfL Wolfsburg in Foshan China on 23 May, 2019. He said: “as an old friend of VfL Wolfsburg, Linglong is very glad to continue to cooperate with the club and give full play to the brand effect of both sides.”
A ceremony has taken place to mark the start of work on Linglong Tire’s new tyre factory in Serbia. Company chairman and chief executive officer Wang Feng greeted guests at the site of the future plant on 29 and 30 March to launch the new subsidiary, Linglong International Europe D.O.O. Zrenjanin (LLIE), and to hold the tyre maker’s global partner conference.
The City of Zrenjanin in Serbia reports that Linglong Tire will lay a symbolic foundation stone on 30 March to mark the start of construction work on its new tyre factory. The ceremony will be attended by China’s ambassador to Serbia as well as national and local officials.
Research on graphene rubber composites, conducted by Linglong Tire and Beijing University of Chemical Technology has been audited by the Beijing Municipal Science & Technology Commission, according to the tyre company.
Linglong Tire hosted its dealer meeting in Turin recently. The event focused on global cooperation and Linglong distributors and suppliers from all over the world were reportedly present. Dialogue with local partners was a specific talking point.
On 9 December 2018, the fifth China Industrial Award Ceremony was held at the Great Hall of the People in Beijing. Shandong Linglong Tire Co., Ltd. won China Industrial Award, the first tyre enterprise in China to win this award. Wang Feng, chairman and president of Linglong Tire, accepted the award at the Great Hall of the People.
When you look at Tire+’s deliberate proximity to a premium car show such as Auto Guangzhou, the first thing that comes to mind is original equipment (OE). If we take a comparable European equivalent event such as the Geneva Motor Show as an example, most of the leading global tyre players as well as some of the larger up-and-coming brands use Geneva as a way of showcasing new technologies and products in order to generate additional OE tyre sales as well as the benefit of the enhanced ongoing tyre replacement sales that come with the so-called OE pull-through effect. While it is not as linear and transactional an equation as investment in a motor show equals OE contracts, it clearly is an important part of the corporate courtship ritual. Surprisingly, things are a little different in China.
Talks were held last week between Linglong Tire and the European Bank for Reconstruction and Development (EBRD). Linglong Tire chairman Wang Feng met with key EBRD representatives, including Jurgen Rigterink, first vice-president, Betsy Nelson, vice-president and chief risk officer, and Jean-Marc Peterschmitt, managing director of industry, commerce and agribusiness, in London on 16 October to discuss cooperation on the construction of Linglong’s tyre plant in Serbia.
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