Towards the end of last year, Linglong Tire announced it would bring its new Hubtrac tyre brand to Europe. The tyre maker also intends to sell this commercial range in the USA, taking advantage of its production site in Thailand and under-construction facility in Serbia to avoid the country’s anti-dumping and countervailing duties on Chinese products.
Ernst & Young has named Linglong Tire’s Wang Feng one of its entrepreneurs of the year in China. The tyre maker’s chairman and president was one of the ten award recipients at the 15th Ernst & Young Entrepreneur Of The Year Award China ceremony, which was held in Shenzhen on 18 December 2020.
A signing ceremony between Linglong Group and Qingdao University of Science and Technology (QUST) on 10 November paves the way for long-term cooperation between the two parties. So far Linglong has shared only a few details of the agreement, however it appears it covers training programmes as well as technological exchanges.
Shandong Linglong Tire recently unveiled a new range of bio-based rubber tyres. Developed in joint collaboration with Beijing University of Chemical Technology over the past three years, the tyres utilise a number of sustainable rubber ingredients.
The five-year-old sponsorship arrangement between Linglong Tire and German Bundesliga club VfL Wolfsburg has been given a further boost with a two-year extension of the 2019-initiated sleeve partnership. The continued presence of the Linglong logo on the left sleeve of players’ jerseys through to 2022 complements a partnership that also includes advertising on stadium LED boards, cam carpets, matchday hospitality and digital services.
Linglong Tire aims to become a top-five tyre maker by 2030. It voices this goal in a recently-published document outlining the company’s mid- and long-term strategy. Specifically, it intends to increase tyre production to 160 million pieces a year within the next decade, and by doing so grow annual sales revenues to more than RMB 80 billion (£9.1 billion).
Next week it’ll be a year since Shandong Linglong Tyre Co., Ltd. officially launched its project to build a new tyre factory in Serbia. Today the tyre maker is working with its new host country in a way unimaginable 12 months ago. It donated 300,000 disposable surgical masks, 2,000 sets of medical protective clothing, and 10,000 COVID-19 antibody test kits to the Serbian government yesterday via the country’s embassy in China.
Linglong Tire has been working hard to make good production shortfalls resulting from the coronavirus outbreak. The tyre maker reports that it shipped a record 280,000 tyres on 29 February, with nearly 300 employees working over the weekend at several of Linglong’s sites in China to ensure as many deliveries as possible.
This year got off to a good start, says Linglong Tire. Between 7 and 9 January, a team from Man Truck & Bus visited the Linglong International Tire (Thailand) Co., Ltd facility in Rayong, Thailand. The MAN team, responsible for auditing potential suppliers, spent three days at the truck and bus tyre plant. After it passed the MAN potential supplier audit, the team entered the facility into the MAN supplier system.
Positive experiences with original equipment tyres play an important role when it comes to choosing replacement tyres, and leading tyre makers therefore strive to gain approvals with OEMs. Linglong Tire recently scored a coup when FAW Group chose its tyres for what’s arguably China’s most expensive car, the Hongqi L5.
A ceremony was held on 11 January to officially inaugurate car tyre production at the Hubei Linglong Tire Co., Ltd. facility in Jingmen, China. The event was held in the same location where TBR tyre production was commissioned in December and was attended by nearly 600 guests.
Linglong Tire has begun making car tyres at its newest factory in China. These first Linglong Crosswind 4×4 HP tyres from the Hubei Linglong Tire Co. Ltd. car tyre plant in Jingmen were produced on 30 December, five weeks after the production of truck and bus radial tyres commenced. Company employees and local dignitaries were on hand to witness the occasion.
Linglong Tire has entered into a cooperative agreement with Chinese car-making joint venture company SGMW. The new partnership commenced with the signing of a strategic cooperation framework agreement at SGMW’s headquarters on 30 December. Under the agreement, the two parties will collaborate on product design, development, application, quality assurance, cost optimisation and manufacturing over a long-term basis.
On 21 December, Linglong Tire signed a tripartite strategic agreement with Tencent Cloud and Shenzhen Huazhi Technology Group. The tyre maker hopes that this deal, signed by the three parties at Tencent’s global headquarters, will help it build a “global industrial service platform and intelligent retail platform.”
Several weeks after entering operation, TBR production at the Hubei Linglong Tire Co., Ltd. factory in Jingmen, China was officially commissioned yesterday. Linglong Tire reports that nearly 600 guests, including government and industry representatives, attended a ceremony to mark the occasion.
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