The Bridgestone Group is donating US$1 million to critical efforts underway in Liberia and the region to combat the Ebola outbreak. Specifically, $500,000 will be paid to Samaritan’s Purse by Bridgestone Americas, Inc. for work in Liberia, while Bridgestone Corporation will donate $500,000 (JPY 54 million) to support UNICEF’s efforts in Liberia and Nigeria. This $1,000,000 donation, announced on 29 September, follows months of work by Firestone Liberia to manage an effective Ebola emergency response programme on its subsidiary rubber farm and nearby communities in country. The funds are aimed at strengthening efforts to stop the spread of Ebola through public awareness; helping facilitate delivery of in-home care supplies for the sick; enhancing medical treatment; and providing support for children left orphaned due to the epidemic.