Next month sees the much anticipated return of Brityrex. After an eight year absence the show is returning to Harrogate as Brityrex International and the organisers, ECI International, are determined to deliver exactly what they promised from the beginning – an exhibition dedicated to the tyre and related industries. Tyres & Accessories caught up with event organisers, Paul Farrant and Rowena Suthers, of ECI international, to discuss the up and coming event, in this, the final countdown to the show.

There hasn’t been a UK tyre trade show for years, so why re-launch the show?

“The UK is an important market and it should have its own tyre show,” enthused Rowena Suthers, when asked about the company’s decision to revive the show. Brityrex dates back to 1979 and was seen as the only opportunity for the UK tyre industry to get together and exhibit its wares. Tyre Exhibitions held the last show in 1997, an exhibition that Paul Farrant and Rowena Suthers, now ECI International, were originally involved with. As well as having first hand experience of the show itself, the organisers also bring with them the knowledge gained from running the successful exhibition, Tyrexpo Asia. Together the pair have 38 years of experience in organising exhibitions and as frequent exhibitors themselves they know what exhibitors want as well as what the tyre trade wants.

“UK legislation is changing and shows like Reifen and SEMA can’t satisfy the needs of companies present in the UK market. Brityrex was never intended to be a Reifen or a Sema but it was meant to be as important to the UK market as they are to their respective markets,” explained Rowena. And what about demand for a UK show? “As the second largest market in Europe there is demand there, it’s an important market, it has always had its own event and it deserves to have its own show.”