Tyre Technology – What’s Next?
(Douglasdale, South Africa/SA Treads) People often ask me what drew me to the tyre business. Why, the dynamism, creativity and sophistication of the industry, I promptly reply. At that, I’m usually met by blank stares and looks of incredulity, as if the notion of designing and making a tyre is akin to watching grass grow. But they can be forgiven for their misplaced scepticism as they’re likely unaware of the research, development and design genius that takes place long before a tyre leaves the production line. Modern tyre technology is not only sophisticated, it’s setting new, previously inconceivable benchmarks. So where is tyre technology headed and what will the tyre of the future look like? We ask those in the know.
When it comes to strategic focus and future developments, every global tyre maker has its own agenda, but our investigations revealed a number of common buzz words around this issue, primarily, interactive, green and fuel-efficient. Evidently, these are the main trends driving tyre technology today.