NTDA adds tyre retail gong to TAFF Awards line up
The National Tyre Distributors Association (NTDA) has added a new retail-orientated award to its Tyre & Fast-Fit (TAFF) line up. The awards are given in a number of categories (tyre manufacturer, wholesaler, and environmental award to name but three) but 2011 brings with it the introduction of "tyre centre of the year". Retailers will be able to put forward a tyre or fast-fit depot for consideration and those nominated will be subject to a 'mystery shopping' exercise and rated on their performance.