Preaching to the choir
As this issue of Tyres & Accessories goes to press, most of the team are en route to Essen for what has become the world’s largest tyre exhibition (look out for full coverage in our July issue and online at Tyrepress.com). Now that restrictions related to tyre labelling have been lifted, it is likely that this is the subject that everyone will be talking about. The leading manufacturers have already started positioning their companies in relation to one another and we can only imagine how they will position their respective pre- and post-labelling products compared with the rest of their group brands. Again this is something we are keeping a close eye on here at T&A.