Launch Archives - Page 14 of 43 - Tyrepress

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Chat with the Michelin Man

Those wishing to exchange online pleasantries with a 113 year old can now do so, thanks to a bit of help from Michelin. The French tyre maker has introduced a new feature on its corporate website, a ‘chatbot’ feature that enables visitors to engage in a tête-à-tête with none other than Bibendum, the iconic Michelin Man. The feature, created by VirtuOz, appears on the michelin.com website’s home page and provides a human-like interface between users and the Michelin brand. In announcing the feature’s launch, the tyre maker comments that Bibendum is the first world-famous brand icon to interact with users in this way.

25th July 2011/by Tyrepress Editors

Hankook signs on as What Car? Awards sponsor

To some, they’re the motoring world’s equivalent to the Oscars: Each year the What Car? Car of The Year Awards serve as a key influencer for consumers in their car buying decision making process, and manufacturers take pride in selection for the various categories. Involvement with the Awards thus has its benefits, and Hankook Tire is pleased to announce it will act as an Associate Sponsor at the 2012 awards and also sponsor one of the 16 award categories.

25th July 2011/by Tyrepress Editors

Last Shuttle Mission a Grand Finale for Michelin

For 30 years, since the Space Shuttle first entered service, Michelin North America has been a part of the programme. The tyre maker has been the exclusive supplier of the enormous tyres that rode on all five Shuttles, which have flown a total of 135 missions over 30 years. On July 8 the Space Shuttle Atlantis blasted off on its final mission from Launch Pad 39A at NASA's Kennedy Space Center in Florida. When it returns on July 20, Michelin will revert, for the time being at least, to solely supplying earthbound vehicles.

11th July 2011/by Tyrepress Editors

Solvay notifies EC of Rhodia friendly takeover bid

Belgian company Solvay has informed the European Commission of its friendly takeover bid on Rhodia in order to gain the competition authority’s approval of the transaction. The cash takeover offer was first announced to Rhodia shareholders in early April, with Solvay saying it would pay 31.60 euros per share for the French chemical manufacturer. Rhodia’s board of directors unanimously recommended acceptance of the offer.

4th July 2011/by Tyrepress Editors

Bosch online booking system goes live

Independent garage network, Bosch Car Service, has today launched a new online booking service in the UK. The company says the system, which has been in development over the past year, was launched to provide customers with a simple-to-use facility through which to book their vehicles in for a number of different services. Customers can book their appointments through the boschcarservice.co.uk website.

4th July 2011/by Tyrepress Editors

Third consecutive award for Michelin North America health scheme

For the third year in a row, The National Business Group on Health, a US non-profit organisation devoted to representing the perspective of large employers on national health policy issues, has honoured Michelin North America as one of the best employers for healthy lifestyles. The tyre maker is one of 48 national employers to receive the 2011 Best Employers for Healthy Lifestyles award and one of only 20 to receive the group’s Platinum Award; this is the second year Michelin has received this highest award.

30th June 2011/by Tyrepress Editors

Michelin brings forward Britain & Ireland Guide release date

Next year’s edition of the Michelin Guide Britain & Ireland will arrive early. Michelin states that to bring the guide’s release date into line with its other Michelin country and city guides (with the exception of France), instead of the usual launch date during the third week of January the 2012 guide will be launched on October 6, 2011. A second given reason for the earlier release is that the guide will now be available in time for the Christmas market – something that has long been requested.

27th May 2011/by Tyrepress Editors

Pirelli launches Formula One blog

Formula One exclusive tyre supplier Pirelli has announced that it will launch a new blog on the sport during the weekend of the Monaco Grand Prix. The blog contains a behind the scenes look at Pirelli’s first year in Formula One, with a unique trackside view of all the latest events in the Formula One paddock. The UK version of the site will contain comment from former racing driver and TV personality Tiff Needell, who currently hosts Fifth Gear on Channel 5.

25th May 2011/by Tyrepress Editors

Truck tyre of the future? Michelin reveals five tonne trailer tyre

We've heard of the super-single category of truck tyres that are designed to reduce rolling resistance and increase fuel economy by replacing twin tyre fitments with a single, wider tyre. But what about a truck tyre that can carry so much more load than standard products that a trailer fitted with these can cancel out the need for an entire axle? Alongside the numerous passenger car tyre developments Tyres & Accessories reported on yesterday, Michelin also unveiled what we might tentatively call a five tonne truck tyre – a product that has the potential to be revolutionary in the truck market.

20th May 2011/by Tyrepress Editors

American launch for Conti HSC1, HDC1

North American customers were recently introduced to Continental’s HSC1 and HDC1 steer and drive construction tyres; billed by Continental Tires the Americas (CTA) as its ‘next generation’ of construction tyres, the new products replace the original HSC and HDC in this region. In mid-May the range was presented to fleet customers, dealers and media at CTA’s 2,000 hectare proving grounds in Uvalde, Texas.

19th May 2011/by Tyrepress Editors

Omni United announces Breast Cancer Research support

Omni United has announced the start of its “Mobilizing Hope” year-long partnership with The Breast Cancer Research Foundation (BCRF) starting this month. Radar, the Singapore-based company’s flagship tyre brand, will donate 25 cents for each Radar tyre sold, with a committed minimum annual donation of $250,000.

18th May 2011/by Tyrepress Editors

Haweka introduces new version, renames TA20 commercial aligner

Haweka has announced the introduction of the Axis200, the new name for the latest version of Haweka's long-established TA20 commercial vehicle laser wheel alignment system. The Axis range consists of five models – the Axis10 for cars, Axis50 for agricultural machines, Axis200 and 500 for commercial vehicles and the Axis4000 computerised camera system for commercial vehicles.

18th May 2011/by Tyrepress Editors

Michelin UK sites mark UN Road Safety launch with beer goggles and tyre checks

Employees at Michelin's three UK sites put on beer goggles in a drink driving simulation, heard the results of a hidden speed camera exercise and enjoyed free tyre checks to mark the launch of the United Nations Decade of Action for Road Safety initiative.

Staff at Michelin’s Stoke-on-Trent site got the opportunity on Wednesday 11 May to experience the dangers of driving under the influence of alcohol via the combination of a Mario Cart Wii driving game simulator and a special pair of 'beer goggles' provided by Staffordshire County Council's road safety department.

17th May 2011/by Tyrepress Editors

Maxxis British Drift Championship to begin at Donington

This Easter weekend (22-23 April) sees the 2011 Maxxis British Drift Championship get underway at Donington Park, with new regulations in place designed to make racing more competitive. Teams competing this year on Maxxis’ MA-Z1 Drift tyre will include Paul Cheshire’s 650bhp G35 Skyline and the tyre brand’s own sponsored SATS Cosworth Supra, driven by Mark Luney.

20th April 2011/by Tyrepress Editors

3 new GTRadial tyres, GT Assist network concept exhibited at CV Show

For its part, GITI Tire (UK) Ltd. gave three new tyres their British debut. The first, the GAU861 made not only its British but European debut by appearing at the show. A new all-position pattern specifically designed for the urban waste sector of the market, GAU861 is currently in development and is expected to become available in 295/80 R22.5 later this year. Next up , the GDL617 is a new non-directional long haul drive axle pattern, which is also currently in development. Like the GAU861, this too is expected to enter distribution later on in 2011, although this product is set to be offered in “a variety of sizes.” The final new product on show was the GAR821, which is a new pattern specifically designed for regional bus operations and featuring a reinforced sidewall, solid shoulder and deep tread for “minimised impact damage…mileage performance and reduced noise emissions.” As well as the new tyres, the company also gave a further six existing products publicity at the show.

12th April 2011/by Tyrepress Editors