Hankook Masters rolled out in the UK
Hankook is introducing its Hankook Masters Programme in the UK with the recent launch of Mr Tyre in Leicester. According to the company, the Hankook Masters Programme has been designed to create a consistent retail expression across all shop formats to provide a unified brand experience to consumers. Hankook Tyre UK has been working in partnership with independent retail customers to identify depots situated in prime locations across the UK who stock and actively promote the Hankook brand. The Hankook Masters Programme is set to continue to expand into the New Year with plans to complete in excess of 100 new shops during the next three years across the UK.