Bridgestone continues South American football sponsorship
Bridgestone has renewed its sponsorship of Copa Sudamericana, the South American football cup. On 2 July the tyre maker confirmed it has signed on for a second year with the championship that is contested by 47 clubs from Argentina, Bolivia, Brazil, Chile, Columbia, Ecuador, Paraguay, Peru, Uruguay and Venezuela. Bridgestone’s title sponsorship is again reflected in the event’s name – Copa Bridgestone Sudamericana.