Brisa, the joint venture company of Bridgestone Corporation and Turkey’s Sabanci Holding operates plants in Izmit and Aksaray / Turkey and produces PSR, LT, TBR, AG and OTR group tyres under Bridgestone and Lassa brands. The Brisa footprint also includes an R&D center that delivers more than 100 new products a year. One of these is the Revola, a summer comfort tyre that is already leading the Lassa summer PSR line up.