Landsail tyres, which are exclusively distributed by Grouptyre in the UK, are being marketed as “the smart choice” for UK SUV drivers. Within the highly competitive SUV/4×4 sector, Landsail offers a range of sizes – among them the CLV1 and CLV2.
Tyre firms present included Pirelli, Yokohama, Toyo, Landsail, MRF and Davanti In addition, the Motorsport Industry Association (MIA) welcomed Mark Garnier MP, the Parliamentary Under Secretary for the Department of International Trade (DIT), to the annual global motorsport showcase at the show. Garnier, who is also MP for Wyre Forest, leads on high value export […]
Having exhibited at last year’s Autosport/Performance Car Show in Birmingham, Landsail once again promoted their ever-growing range of patterns for the PCR and high performance sector with a distinctive motorsport theme.
To meet increasing demand for all-season product in the UK and throughout Europe, Landsail recently introduced its 4Seasons range. The line-up launched in the UK as a Grouptyre private brand some six months ago, which a choice of 25 size options available for PCR and van applications.
Landsail’s latest tyre for the 4×4 market is the Winter Star, manufactured as a high performance winter pattern. Produced by Sentury Tire in its Industry 4.0 plant with state of the art European machinery and autonomous production lines, the Winter Star provides improved traction levels in extremely cold weather conditions, incorporating a special cold weather […]
Landsail leapt to prominence as a brand in Europe via a set of very impressive tyre label ratings for its winter tyres; its success in the UK since is well documented, and the Sentury Tire brand now supplies a new range of seasonal products to European markets. Designed with advanced groove patterns and high performance traction levels, Landsail’s cold weather range for Europe comprises the Winter Star high performance, 4×4 and SUV pattern; the Winter Lander car tyre; and the Snow Star van tyre.
Landsail Tyres has refreshed its brand, targeting both the trade and public. The brand is seeking consolidation having become a high-selling brand in the UK market; it states the brand identity will “re-affirm Landsail’s position… by showcasing [its] exceptional value for money.” The brand, produced by China’s Sentury Tire, has grown quickly, with a range spanning over 250 sizes, most recently including Landsail’s first venture into the all-season market, offering comprehensive coverage for the UK market, in which sales are thought to have reached 1.2 million. Landsail itself states that it supplies “one in every 25 tyres sold in the UK.”
The Landsail LS588 UHP – and indeed all Landsail car tyres – have enjoyed rapid and consistent growth during the last few years. Despite the parent Sentury Tire factory having only being founded in 2009, seven-digit UK volumes demonstrate the brand is a force to be reckoned with in this European market at least. In the competitive UK ultra high performance sector, Landsail offers the LS588, which company representatives say offers “premium performance at competitive price”.
In Landsail, Evergreen and Goodride, Grouptyre says it has three brands that offer “affordable quality” to the retailer. The former’s rise in the UK has been well documented; it is now achieving sales well into six figures and increasing its brand penetration with consecutive title sponsorships at the Performance Car Show. Supported by Grouptyre members’ investment, the latter two brands have achieved increasing prominence within the car tyre market too, and their latest products target the most popular segments in the UK market. As with Landsail, Grouptyre offers a wide range of dealer support packages, including competitive pricing, access to exclusive dealer promotions, point of sale material and merchandise, for both brands.
One of the most immediately visible tyre brands at this year’s Autosport International show was Landsail. Not only did Group Tyre member Oak Tyres take out a five times bigger stand this year, the company also sponsored the Performance Car Show, which means the brand’s name was being dropped show new releases weeks before the event and that branded hoarding adorned the Performance Car Show’s entrance. When you consider that Oak Tyres also organised a Davanti-branded stand at the show, the company was one of the most prominent tyre brands present.
Step off the plane and into a car at Qingdao airport and it won’t be long before you see a Sentury Tire billboard. While this particular Chinese tyre manufacturer isn’t a global player, it is rapidly internationalising and is selling millions of tyres in Europe (many of which end up in the UK). The firm is expanding very quickly and recent high-profile appointments and off-shore factory investment announcements suggest the firm is well and truly on a growth path. Towards the end of 2015, Tyres & Accessories met with export sales manager Hellen Yang and Davanti vice-general manager Wilson Zhang for a tour of the firm’s large and very modern factory near Qingdao airport.
Oak Tyres has undergone some dynamic changes this year as it adapts its business to a shifting wholesale landscape. The most radical of the company’s developments in 2015 has been the launch of its fully owned private brand Davanti, which Oak’s management most recently supported at CITExpo 2015 in Shanghai. To accommodate operations associated with the new brand, Oak Group Holdings was formed, with the Oak Tyres 100 per cent wholesale business now under this umbrella alongside Davanti Tyres, and promotional merchandise producer Davanti World. With the Davanti product designed as “an opportunity for margin”, in the words of general manager Larry Cross, Oak Tyres’ brand portfolio has increased its scope. Stating that “we have a very clear, defined brand strategy at Oak, which we have refined continuously over the past five years,” Peter Cross, commercial manager at Oak Tyres, told Tyres & Accessories a bit more about the company’s current outlook, and how the second tier “exclusive brand programmes” are offering customers the opportunity “to maximise their profits”.
The 2015 edition of the China International Tire Expo opened on 9 September in Shanghai with around 350 exhibitors – the show’s most ever. The sustained growth represented by these numbers has led to the decision by organiser Reliable International Exhibition Services to transfer CITExpo to the Shanghai World Expo Exhibition and Convention Center (SWEECC), built in the centre of the 2010 Shanghai World Expo site. The show also boasts strong continuity, with around 80 per cent of 2014 exhibitors back in 2015, according to Reliable; in past years the organiser has come to expect a similar proportion of its customers booking their space for the following year during CITExpo.
Growing global demand for Landsail car, high performance and van tyres has prompted Sentury to open a new factory in Thailand and the first Landsail tyres rolled off the production line earlier this week. The new plant will mean a significant increase in the capacity and output of Landsail tyres. A completely automated production line has been introduced, with Sentury investing in the VMI Exxium building machines, which are capable of producing a tyre every 38 seconds.
The 2015 edition of the China International Tire Expo opened Wednesday in Shanghai, with around 350 exhibitors – the show’s most ever. The sustained growth represented by these numbers has led to the decision by organiser Reliable International Exhibition Services to transfer CITExpo to the Shanghai World Expo Exhibition and Convention Center (SWEECC), built in the centre of the 2010 Shanghai World Expo site. The show also boasts strong continuity, with around 80 per cent of 2014 exhibitors back in 2015, according to Reliable; in past years the organiser has come to expect a similar proportion of its customers booking their space for the following year during CITExpo.
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