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You’ll be hearing a lot more about us – MRL preparing for European growth

In January, MRL Tires will present its range at LAMMA 2025. We gained a foretaste of what it is bringing to the UK’s premier agricultural machinery show last month, as the company also exhibited at EIMA in Bologna and used the trade fair as a platform for launching several new European market products. Our sister publication PneusNews.it spoke with Satinder Singh, General Manager of Export Sales & Marketing at MRL, who shared insights about the Indian company and its growth plans for Europe.

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Related news:

  1. Kirkby highlighting agri brands at LAMMA
  2. Kirkby Tyres stands out at refreshed LAMMA show
  3. Alliance Agri Star II and farmer support centre stage at Lamma 2022 for Kirkby Tyres, YOHT
  4. Kirkby returning to LAMMA with 5 agricultural brands
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Schaeffler to attend Lamma agricultural machinery event

Schaeffler will exhibit its original equipment OE replacement product solutions at this week’s LAMMA agricultural machinery (NEC Birmingham, 17-18 January 2024; Hall 7, Stand 130). These include LuK clutch kits and INA front end auxiliary drive (FEAD) systems. “Reliability makes for productivity with farm vehicles and machinery,” said Maurice Foot, tractor programme manager at Schaeffler Automotive Aftermarket (UK) Ltd. “The consequential costs of them breaking down or being unreliable can be extremely high, making original equipment quality replacement components the logical choice.”

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  • Read our sector-leading articles in full
  • Full analysis of tyre business segments
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Related news:

  1. GSF Car Parts to give £2,500 worth of prizes at Mechanex
  2. GT Automotive to exhibit at Automechanika, Birmingham
  3. OESAA explains OE difference at Mechanex
  4. Trico to attend A1 spring trade event
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Kirkby returning to LAMMA with 5 agricultural brands

The LAMMA show returns to the NEC on 17 and 18 January, and once again Kirkby Tyres will be there. Occupying the same 225 square metres of exhibition space in Hall 9, the distributor is looking forward to showcasing its main and exclusive agricultural brands, including Alliance, BKT, MRL and Pirelli, and a new introduction to its portfolio – Maxam agricultural radial tyres.

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If you are not yet a Tyrepress or Tyres & Accessories subscriber, you can change that here.

Subscribe now

Becoming a member has benefits such as:

  • Read our sector-leading articles in full
  • Full analysis of tyre business segments
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Related news:

  1. Alliance Agri Star II and farmer support centre stage at Lamma 2022 for Kirkby Tyres, YOHT
  2. Kirkby highlighting agri brands at LAMMA
  3. Kirkby Tyres stands out at refreshed LAMMA show
  4. Kirkby investing in stocks
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Kirkby Tyres stands out at refreshed LAMMA show

The NEC in Birmingham opened its doors to the well-known LAMMA agricultural equipment exhibition this morning (10 January 2023). Normally queuing round the large exhibition centre’s internal road system is a bit of a bind, but this year it was a harbinger of good news for exhibitors that have, in general, fought for visitor numbers to return to pre-pandemic levels – footfall appears to be very healthy.

Read more

Related news:

  1. Kirkby highlighting agri brands at LAMMA
  2. Alliance Agri Star II and farmer support centre stage at Lamma 2022 for Kirkby Tyres, YOHT
  3. Kirkby Tyres’ 80,000sqft central distribution centre expansion nears completion
  4. ATG showcases high performance flotation, high flexion tyres at LAMMA 2019
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LAMMA the “first stop” for Agritechnica

The LAMMA 2023 agricultural show begins today at the NEC in Birmingham, and in addition to housing over 600 exhibitors and welcoming an anticipated 40,000 or more visitors, the exhibition is also the first stop for ‘Agritechnica on Tour 2023.’ The Agritechnica team will be present during LAMMA at stand 6.400 in hall 6, offering not only first-hand information on how to visit the world’s leading agricultural machinery trade fair in Hannover, Germany, but also advice on how to exhibit.

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Related news:

  1. LAMMA postponed until May
  2. Agritechnica 2022 in doubt
  3. Agritechnica organiser expecting 2,000 exhibitors
  4. Agritechnica: 2022 show cancelled
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Kirkby highlighting agri brands at LAMMA

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After a successful return to participating in LAMMA last year, Kirkby Tyres will once again be exhibiting at the UK’s premier agricultural machinery show on 10 and 11 January at the NEC. Occupying the same 225 square metre space in Hall 9 of the National Exhibition Centre, the wholesaler is looking forward to showcasing its main and exclusive agricultural brands including Alliance, BKT, MRL and Pirelli.

Read more

Related news:

  1. Alliance Agri Star II and farmer support centre stage at Lamma 2022 for Kirkby Tyres, YOHT
  2. Kirkby Tyres’ 80,000sqft central distribution centre expansion nears completion
  3. Kirkby supports continuity of industry with strong specialist tyre and wheel line-up
  4. Kirkby investing in stocks
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Alliance Agri Star II and farmer support centre stage at Lamma 2022 for Kirkby Tyres, YOHT

Kirkby Tyres

Kirkby Tyres’ stand in Lamma 2022’s Hall 9 focused on the comprehensive technical tyre support the large tyre specialist can offer to farmers and the Alliance Agri Star II. Kirkby Tyres is the exclusive partner of Yokohama Off-Highway Tires’ (YOHT) Alliance brand in the UK and Ireland, and it describes the tractor tyre as a great success. The company also displayed new sizes of the versatile Alliance 590 tyre for a broad range of transport applications, and the Alliance 372 VF and Alliance 389 VF tractor trailer tyres. On the latter tyres, Kirkby showed evidence presented by Danish SEGES Innovation which evidences the effective soil protection, and therefore yield increases, the tyre combination can achieve during the application of liquid manure.

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Related news:

  1. Kirkby pushing brands harder from expanded site
  2. Unrivalled range, choice of brands
  3. Kirkby: Tyre Wholesaler of the Year growing in 2018
  4. Kirkby investing in stocks
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LAMMA debut for Ascenso with BA Bush

Appointed exclusive UK market distributor of Ascenso tyres in spring 2021, BA Bush & Son officially launched the agricultural tyre brand at the LAMMA farming show earlier this month. It is supplying Ascenso products to UK customers through both BAB Distribution (Trade) as well as 25 retail locations.

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Related news:

  1. Ascenso Tyres UK sponsors clay pidgeon shooting world champion Kallum Burrell
  2. Michelin AxioBib 2 making an appearance at LAMMA 2017
  3. LAMMA debut for New Michelin, Kleber agri tyres
  4. Vredestein Traxion Optimall wins LAMMA 2019 Innovation Awards gold medal
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LAMMA postponed until May

COVID-19 is limbering up to cast its shadow over us for a third year, and exhibition organisers are cancelling or postponing shows scheduled for the early months of 2022. Agricultural sector fair the LAMMA Show is the latest to announce that it won’t take place on the previously announced dates.

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Related news:

  1. New dates for SIMA show
  2. ‘Drastic decline’ – ETRMA releases members’ Q1 2020 sales figures
  3. Milestone to one side as Saracens Tyres sticks to customer-first approach
  4. Latin American & Caribbean Tyre Expo postponed until November
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Bridgestone ‘sowing seeds’ after ‘best’ LAMMA

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Bridgestone says it is “sowing the seeds for a busy season of sales amongst farmers and contractors, following what it describes as its “best ever” showing at LAMMA. Agriculture sales manager Stephen Lamb and his team presented the features of the manufacturer’s premium VT-Tractor range. With spring drilling planned for the coming weeks and months, and the UK’s wet weather causing headaches, the VT range offsets the worst that these elements can throw at farmers as it can operate at lower inflation pressures. With much larger footprints, the wettest and boggiest of land is still protected as a result.

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Related news:

  1. Bridgestone’s pulling power at LAMMA
  2. Bridgestone reap the rewards after VX Tractor road run
  3. Bridgestone, Firestone agricultural products praised by Irish farmers after wet winter
  4. Bridgestone’s VX Tractor tour heading across the UK
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LAMMA debut for Alliance agricultural tyre

Visitors to this week’s LAMMA show are amongst the first to see a new Alliance radial tractor tyre, the Agri Star II. Alliance Tyre Group (ATG) will launch the Agri Star II around the world in the weeks following its LAMMA debut, with 76 SKUs across the 70-s and 85- series available right from the start. This range is expected to cover almost 100 per cent of market requirements.

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Related news:

  1. ATG showcases high performance flotation, high flexion tyres at LAMMA 2019
  2. New additions to Alliance row crop tyre ranges
  3. ATG presenting two ‘top performers’ at The Tire Cologne
  4. ATG presents new Alliance solutions for farming & forestry
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Vredestein exhibiting at LAMMA 2020

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Vredestein lamma

Vredestein has chosen the largest British farm machinery, equipment and service show, LAMMA 2020 (NEC Birmingham, 7/8 January) to introduce the newest addition to its agricultural range, the Traxion 65 tyre, to the UK market.

Vredestein will also show the Traxion XXL tested by independent German test institute DGL (and the test results) together with LAMMA 2019 Innovation Awards ‘Driven Innovation’ winner, the Traxion Optimall.

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Related news:

  1. Vredestein Traxion Optimall wins LAMMA 2019 Innovation Awards gold medal
  2. LAMMA Innovation Awards the latest to recognise Trelleborg’s ProgressiveTraction
  3. Lamma: UK launch for Vredestein Traxion Optimall
  4. Vredestein joins NAAC as Corporate Partner
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Vredestein joins NAAC as Corporate Partner

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Vredestein has been engaged in the agricultural segment for over twenty years, and in the UK has now further reinforced its commitment to providing solutions for agricultural OEMs and end users by joining the National Association of Agricultural Contractors (NAAC) as a Corporate Partner.

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Related news:

  1. Strong focus on agriculture during Covid-19 lockdown – Apollo Vredestein
  2. LAMMA Innovation Awards the latest to recognise Trelleborg’s ProgressiveTraction
  3. Apollo Vredestein ‘scaling back’ European production
  4. Vredestein boosts UK agricultural tyre stock holding
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Sly Agri Ltd signs Magna Tyres rubber tracks distribution agreement

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Magna Tyres Group has signed a new partnership with UK rubber track supplier Sly Agri Ltd. The strategic agreement enables Sly Agri to purchase and resell the Rubber Track retread for the agricultural sector. The contract was signed by George Sly and Stephan van Leeuwen during the LAMMA Show in Birmingham.

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Related news:

  1. The Tyre Equipment Company to exhibit at LAMMA in 2017
  2. Michelin European distribution centre launch ‘Dawning of a new era’ in Stoke
  3. ATG showcases high performance flotation, high flexion tyres at LAMMA 2019
  4. Vredestein joins NAAC as Corporate Partner
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ATG showcases high performance flotation, high flexion tyres at LAMMA 2019

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Alliance Tire Group (ATG) is showcasing the brand’s agricultural expertise at LAMMA, the UK’s largest agricultural and machinery show (8-9 January 2019, Birmingham NEC). It is displaying its row crop Agriflex 363 IF and the Agriflex 372 VF for tractors, the Alliance 389VF, Alliance 885 and Alliance 882 Agri-Transport radial flotation tyres for implements, and the versatile Multiuse 550. The Alliance agricultural tyre range is exclusively distributed in the UK and Ireland by Kirkby Tyres.

Read more

Related news:

  1. ATG presents new Alliance solutions for farming & forestry
  2. An ‘unbeatable package’ of performance & price: UK launch for Alliance 372 VF
  3. Kirkby Tyres’ 80,000sqft central distribution centre expansion nears completion
  4. Kirkby pushing brands harder from expanded site
/by

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