HiQ launches in-branch promotional magazine
HiQ has announced the replacement of its two year-old newsletter with a glossy magazine designed to enhance the retail experience of its customers throughout the network’s 160 centres. HiQ’s marketing manager Geraldine McGovern said that the magazine – called ‘Hi’ – will be more contemporary and customer-focused. The publication will have “a more premium look and feel, featuring more customer friendly news, while detailing the latest offers and promotions across the network,” according to a HiQ statement.