Market view: MTS/Southam on 4×4 tyres
Micheldever Tyre Services distributed in excess of 800,000 4×4 tyres in the UK tyre market in 2011, especially through its Southam division which has a history specialising in the 4×4 sector. According to the company, this makes Southam “probably the largest distributor of 4×4 tyres in Europe.”
Looking forward into 2012, company representatives warn that major changes face the 4×4 market, particularly in the off-road sector, where traditional all-terrain and mud-terrain patterns are being forced to change in the face of increasingly tough noise regulations. And with tyre labelling being rolled out from June this year, followed by mandatory implementation in November before the rules are upgrade a few years later, this trend is set to continue.