Various news sources are reporting that South Korea’s Kumho Tire signed a memorandum of understanding (MoU) with Saudi Arabia-based Blatco (Black Arrow Tire Co. as part of the Saudi-South Korean Business Forum on 18 January 2022. As many as 13 agreements were signed during the Saudi-South Korean Business Forum, of which 10 were signed by oil major Saudi Aramco.
Following the WSC Group’s announcement that Kumho Tire has developed a bespoke tyre for TCR competition, TCR Europe has confirmed its intention to switch its exclusive tyre supply from Hankook to Kumho for the 2022 season. WSC approved the Kumho tyre following a successful evaluation test at the Circuit de Barcelona-Catalunya on the day after the final event of the 2021 TCR Europe season.
According to WSC Group Ltd., the entity behind the TCR touring car series concept, Kumho Tire has developed a bespoke tyre for TCR competition. WSC has approved the new tyre following its successful completion of evaluation testing at Circuit de Barcelona-Catalunya on 11 October, the day after the TCR Europe season drew to a close.
Tottenham Hotspur and Kumho Tyre agreed to a “long-term extension” of Kumho’s position as the premier league football club’s Official Tyre Partner at a signing ceremony at the Tottenham Hotspur Stadium recently.
Hyundai has selected the Kumho PorTran KC53 as the standard tyre for its new Staria MPV. Kumho primarily designed the KC53 for European vans and LCVs, and it is an upgraded version of this pattern that it is now supplying in two sizes – 215/65R17C 108/105H and 235/55R18 104H XL – for fitment on the Staria. Kumho comments that the popular tyre is “recognised for its high durability, low wear rate and notable handling performance,” and is “tailor made for the climate and road conditions that prevail in Europe.”
Kumho’s recently renewed partnership with Tottenham Hotspur has many benefits – not least the annual five-a-side tournament that the Club lays on for customers. Although the 2020 event was postponed due to Covid-19, this year was a different story, and eight teams, each managed by a Spurs legend, battled it out at the club’s Training Centre at Hotspur Way.
Kumho Tire says it intends to respond more quickly to changes in the mobility sector by transforming its tyre development process. The tyre maker refers to its plans as a “digital transformation” and says it will create a “twin” of the tyres it develops in order to cut lead times. Through the use of big data and artificial intelligence, this digital twin will be able to predict the characteristics of the tyre’s compounds as well as how the tyre will behave when driven.
In addition to sporting Nexen tyres, the new Kia EV6 will also be sold with Kumho tyres as original equipment. The tyre maker is supplying its Kumho Ecsta PS71 summer and Cruzen HP71 all-season tyres for fitment on cars sold in South Korea; Kumho Tire hasn’t yet confirmed whether it will also supply tyres for other markets. Both size 235/55R19 tyres feature Kumho’s 2014-developed K-Silent sound absorption technology.
Kumho’s Crugen HP71 tyres are original equipment (OE) on the 2021 Nissan Pathfinder SUV. Specifically, new Nissan Pathfinders will leave the production line shod with 255/60 R18 products.
German Bundesliga club and Europa League contestant Bayer 04 Leverkusen and Kumho Tyre (as Kumho Tire markets itself in Europe) have extended the sponsorship contract they began in 2019. Kumho thus continues to be the club’s exclusive tyre partner as well as its sleeve partner in the German Football Association cup competition, the DFB-Pokal.
It’s business as usual for Kumho Tyre and Tottenham Hotspur FC. Five years after signing a deal that gave the club a new Official Tyre Partner, the two protagonists have announced a long-term extension to the arrangement.
Renault’s new Arkana will exclusively ride on Kumho tyres. Depending on model, the hybrid compact SUV will wear Kumho Ecsta HS51 tyres in sizes 215/60R17 or 215/55R18.
Kumho Tire Europe has a vision to “grow into a major brand,” shares Namhwa Cho. Speaking with the CEO Edit, a show presented outside the UK by BBC StoryWorks, the Kumho Tire Europe president spoke about the tyre maker’s aspirations as well as its experiences during the pandemic and plans to capitalise on mobility megatrends.
The eleven leading tyre manufacturer members of WBCSD’s Tire Industry Project (TIP) have launched a Roadmap to accelerate tyre value-chain impact on the Sustainable Development Goals (SDGs). The SDGs were adopted by all United Nations Member States in 2015 to address some of the world’s most pressing issues by 2030. The members of TIP, in alphabetical order, are: Bridgestone, Continental, Cooper Tire, Goodyear, Hankook, Kumho Tire, Michelin, Pirelli, Sumitomo Rubber, Toyo Tires, and Yokohama Rubber.
A further Red Dot accolade for Kumho, which has won a Red Dot Design Award 2021 in the ‘product design’ category. The Red Dot team honoured Kumho for its latest street legal competition tyre, the Ecsta V730. Kumho launched the Ecsta V730 in the US market earlier this year.
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