Kumho has continued its recent good form in tyre tests, outstripping 30 rival manufacturers to take fifth place overall in Auto Bild’s latest all-season tyre test. The Kumho Solus 4S HA32 was comprehensively put through its paces in a test that spanned two continents. Kumho rates the test highly, saying its results “will be regarded as highly significant by both the European tyre trade and its consumers.”
Kumho presented its latest tyres and award-winning technologies at Autopromotec 2022. It also used the opportunity to underline its new approach to the Italian market, similar to its UK strategy, as Carlo Citarella, managing director of Kumho Tire Italia, explained. He said that Autopromotec gave the company “a great opportunity for the whole Kumho Tire Italia Team to speak directly with our customers, following the new direct approach to the market. Only by talking directly with the customer can we better understand the retailer’s needs and offer a service that lives up to their expectations.“ The manufacturer’s tyre range has been calibrated to meet these expectations. The latest tyres on stand included the Ecsta PS71, Ecsta HS52 and Ecsta PS71 EV summer tyres, the new Wintercraft WP52 and the all-season Solus HA32.
Hot on the heels of its all-weather PorTran 4S CX11 van tyre comes Kumho’s new WP52 – a winter pattern for medium to large passenger cars and SUVs. The company’s cold weather range now comprises five models of car & SUV tyre and two van tyre lines.
Kumho has introduced two new patterns in 2020, the all-season Solus 4S HA32 and WinterCraft WP72. It said the range updates are a response to increasing demand for such products. The Kumho Solus 4S HA32 joins the HA31 this autumn, bringing the total size range to 70. The manufacturer will add an HA32 SUV range in 2021.
Kumho made Reifen 2016 the occasion of its new UHP winter tyre’s world premiere, in addition to displaying its role in a project to optimise the fuel efficiency of existing diesel technology. The company’s 300sqm stand in Hall 3 also featured the company’s current portfolio of products for a wide variety of tyre segments, including electric and hybrid vehicles.
Kumho’s recent refreshment of its PCR, van and LCV summer range and return to the truck tyre market have been joined by a recently updated winter tyre range. Arguing that UK drivers are “far better educated in the values of winter and all-weather tyres than before the big freeze of 2011,” Kumho’s 2015-16 cold-weather range recognises that demand for such products continues to rise across the board.
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