From 18 to 20 November, Kumho hosted its annual European Bloc Meeting at the Kumho Tire European headquarters in Offenbach am Main, Germany. “…it was a fantastic opportunity to build on the successes of the last meeting and develop new ideas for 2025”, company representatives wrote in a social media post published on 20 November 2024.
In what may well be a tyre industry first, Kumho Tire has debuted as a musical artist on Spotify. The Korean tyre maker proudly announces the release of its own song, which it says forges “a unique connection between mobility and music in an entirely new way.”
Kumho Tire is supplying original equipment tyres for the VW Passat and Škoda Superb. The South Korean-based tyremaker will be supplying its ECSTA HS52 model in size 215/60 R16.
The rise and rise of the SUV has been the dominant feature of the European car market in recent years, with increasing numbers of SUV drivers demanding a wider variety of performance features, from on-road performance to off-road traction. This has resulted in the introduction of new products to Kumho’s SUV/4×4 line-up such as Ecsta PS71 SUV and Road Venture AT52 and significant range extensions to established patterns.
The SEMA 2024 show debuts today in Las Vegas, and at the event Kumho Tire U.S.A. is launching no less than three ultra-high-performance tyres for North American customers. The new arrivals are the Kumho Ecsta Sport All-Season PA71, Ecsta Sport PS72 and Ecsta Sport S PS72, tyres that “bring next-generation compound and tread design technology for superior performance without compromise.” Kumho plans to make these tyres available in the local market by spring 2025.
Kumho Tyre UK has voiced its support for the TyreSafe Tyre Safety Month 2024 campaign. The road safety charity’s efforts to promote awareness amongst motorists of the importance of tyre safety through this year’s ‘Caught in the ACT’ campaign are aligned with those of Kumho.
Kumho Tire has developed a digital twin (DT) system which engineers are applying to the tyre development process. According to the company, Kumho’s DT system has been developed by incorporating “big data analytics, artificial intelligence, digital transformation and Computer Aided Technologies (CAE)” into the tyre development process.
Kumho Tyre UK recently hosted its annual five-a-side football tournament at the renowned Tottenham Hotspur FC (Spurs) training ground, with the event attracting over 40 of Kumho’s key customers and partners, offering a unique blend of networking and exciting competitions.
Kumho Tyre UK recently hosted its annual five-a-side football tournament at the Tottenham Hotspur FC training ground, with the event attracting over 40 Kumho key customers and partners, offering a unique blend of networking and exciting competitions.
Doublestar’s board of directors has approved a transaction plan to control Kumho. Specifically, the company plans to purchase assets by issuing shares and paying cash and ultimately achieve the goal of indirectly holding 45 per cent of Kumho’s shares and becoming Kumho’s controlling shareholder. Prior to this, Doublestar’s controlling shareholder, Doublestar Group, and several other Chinese companies jointly held this part of the equity. In other words, Doublestar can officially manage Kumho’s operations after this transaction.
Kumho Tire has announced a new partnership with Löwen Frankfurt, becoming the official partner of the German ice hockey team from the start of the forthcoming season in mid-September. The collaboration will see the tyre manufacturer prominently featured at the team’s home rink, the Eissporthalle Frankfurt, enhancing its brand visibility and regional engagement.
Kumho Tire is supplying ECSTA HS52 tyres as original equipment (OE) for the new generation Volkswagen Multivan. The ECSTA HS52 product will be provided in 235/55 R17 and 235/50 R18 sizes, according to the Korean tyremaker.
Korean tyre manufacturer Kumho Tire has entered into a three-year strategic partnership with German football club Eintracht Frankfurt. This collaboration aims to bolster Kumho Tire’s visibility and brand image, encompassing advertising within the stadium, hospitality packages, and collaborative social media initiatives. In addition to supporting the men’s team, Kumho Tire will also back the Esports team, with joint campaigns planned alongside EintrachtTech.
Kumho’s Ecsta ultra-high performance tyre range for cars and SUVs has been making an impression on independent tyre testers in 2024. The manufacturer was also lauded for the new specialist electric vehicle tyre in the Ecsta range, winning an International Forum (iF) Design Award 2024 for its Ecsta PS71 EV.
The 14th GuangRao Rubber Tire and Automotive Accessory Exhibition (GRTAE) opened in Dongying City, GuangRao County, Shandong Province, China today. First impressions and the facts released by organisers during the official launch conference, which also included speeches from local officials responsible for the leadership of relevant civic departments, there are some 550 exhibitors here presenting their tyre-related latest offerings to as many as 80,000 visitors.essions and the facts released by organisers during the official launch conference, which also included speeches from local officials responsible for the leadership of relevant civic departments, there are some 550 exhibitors here presenting their tyre-related latest offerings to as many as 80,000 visitors.
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GTRAE