The firm behind The Tire Cologne has announced a contractual extension for its Chief Operating Officer, Oliver Frese. Koelnmesse GmbH will extend its contract with Frese, which currently runs until the end of 2024, by a further five years to 31 December 2029. Frese began in the role in 2020.
The organiser of The Tire Cologne 2024 has expressed satisfaction with this year’s show. Koelnmesse reports that some 14,400 visitors from 109 countries attended the event in Cologne, Germany between 4 and 6 June, meeting with 430 exhibitors from 35 countries.
With the upcoming The Tire Cologne event just around the corner, organisers are gearing up for what promises to be an exceptional gathering in the tyre and wheel industry. Expectations are high even before the show gets under way in early June, with a significant increase in exhibitors compared to the 2022 event.
When the organiser of tyre industry trade fair The Tire Cologne published the exhibitor list for this June’s event last week, we noted several high-profile absences. It appears we were too quick to the draw, as the exhibitor list has grown since first going public.
The organiser of The Tire Cologne 2024 promises to pay even more attention to the circular economy at next year’s show, with tyre retreading and recycling now “concentrated in a centrally located themed area.” The tyre industry exhibition returns to Cologne, Germany between 4 and 6 June 2024.
Koelnmesse, the organisers of The Tire Cologne exhibitiom, are suspending cooperation with Russian companies in support of the people of Ukraine. Writing in statement published online on 1 March 2022, Gerald Baese, CEO of Koelnmesse GmbH said:
After a four-year absence, The Tire Cologne is preparing to make a comeback in May. Continental, Falken, Hankook, Michelin and Pirelli have already signed up as exhibitors. Show organiser Koelnmesse and conceptual sponsor the German Tyre Retail and Vulcanisation Trade Association (BRV) discussed their plans at a digital press conference this morning.
Later today the organiser of The Tire Cologne is expected to confirm that the trade fair will not take place in May, as previously announced. Instead, Koelnmesse intends to focus upon plans for The Tire Cologne to return in 2022.
The exact timing for a return to a pre-2020 kind of normalcy is anyone’s guess, and this uncertainty makes event planning a risky undertaking. The organisers of tyre exhibition The Tire Cologne are therefore hedging their bets by combining the traditional trade fair format with a virtual show. Both are scheduled to take place between 18 and 20 May 2021.
In light of the news that Koelnmesse took the decision to delay The Tire Cologne until 2021, Tyres & Accessories interviewed communications manager, Voelker de Cloedt in order to find out more about the thinking behind the move as well as the particular dates the company has chosen. The conversation began with a question about the nature of physical exhibitions in light of analysts reports suggesting we could be witnessing to transition of the sector to virtual shows.
Koelnmesse has postponed The Tire Cologne 2020. The organiser of the largest tyre business show in the world came to the decision following what it calls “an in-depth consultation.” The postponement was made in agreement with the German Tyre Retail and Vulcanisation Trade Association (BRV), Koelnmesse’s partner for the event. Originally scheduled for 9-12 June 2020, the show is to be rearranged for 18-20 May, 2021.
Although Angela Merkel predicted this week that up to 70 per cent of all Germans could catch coronavirus, people there are responding to the risk in very different ways. This can be clearly seen in plans for two automotive shows.
In the wake of decisions to cancel a number of exhibitions and trade fairs in Europe, including the Geneva International Motor Show, the organisers of The Tire Cologne met yesterday to discuss how the coronavirus could affect this year’s show and how they should respond to the situation. After taking many factors into consideration, they’ve decided to continue preparing for the exhibition’s doors to open on 9 June, but are keeping a close eye on developments nonetheless – and will act to minimise the potential risk to exhibitors and visitors.
The organisers of The Tire Cologne are feeling pleased with themselves. Not only is 70 per cent of the next show’s exhibitor floorspace already booked and rented a good nine months before it begins, the exhibitor list includes all five of the world’s leading tyre makers.
Despite being just seven months since the premiere of The Tire Cologne, Koelnmesse and the BRV are already working on the next edition, which will take place in June 2020.
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