Having been founded in 2015, Hove-based retreader Seryt Ltd (also known as Seryt Group) is still a relative newcomer. Not only that, but the business was founded at a time when the UK retreading scene has consolidated, meaning it is now made up of comparatively few players, all of which are decades older than Seryt. Nevertheless, something about Seryt’s approach brings with it the necessary fresh air for success and the company continues towards its ambitious European expansion plans despite wider market headwinds.