BFGoodrich has signed a two-year sponsorship agreement with Connacht Rugby to drive the recruitment of referees, in the tyre brand’s first venture into team sports in Ireland. The first-ever corporate sponsorship for the provincial rugby team’s referee development programme sees the BFGoodrich logo emblazoned across the pink jerseys of more than 80 refs who officiate across the senior and junior leagues.
As of October, Kevin Burke Tyres is offering the entire Alliance tyre portfolio in Ireland. Yokohama Off-Highway Tires says that this new partnership, along with its long-standing relationship with Kirkby Tyres, will “ensure an even wider array of tailor-made solutions for the Irish market.” Kirkby Tyres remains exclusive partner for the Alliance brand in England, Wales and Scotland.
Kevin Burke Tyres (KBT) has signed an initial three-year distribution partnership with Groupe Michelin brand BFGoodrich. The wholesaler will supply BFGoodrich tyres across the whole of Ireland until at least mid-2024 with the option to extend for a further two years. The deal covers BFGoodrich car, van, SUV and 4×4 tyres, all of which will be stocked for next-day delivery at KBT’s warehouse facility in Athenry, County Galway. The company has stocked “large quantities” of BFGoodrich tyres since 2015, it said, with the new deal representing the latest step in its developing relationship with the brand. The deal follows news from Great Britain that newly appointed UK BFGoodrich 4×4 wholesaler Micheldever Tyre Services has almost doubled its sales of the brand in the last year.
On 3 March Magna Tyres announced that Kevin Burke, managing director of KBT Tyres in Athenry, Ireland signed a partnership agreement for the distribution of Magna Tyres and MTP Tyres in Ireland.
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BF Goodrich