Cooper Drops Starfire Brand in North America
Cooper Tire & Rubber has reportedly ceased production of its Starfire associate tyre range in North America, and the company may further reduce the number of brands it sells. Manufacture of Starfire tyres ended last year and, as inventories are now mostly depleted, Cooper has begun recommending ‘suitable alternatives’ for dealers that formerly sold the brand.
Cooper launched the Starfire brand in 1994 to fit between the Cooper and Mastercraft brands, and the range was produced in sizes for passenger cars, SUVs and light trucks. The range continues to be sold in Asia.