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STARCO’s UK wheel solution hits Las Vegas

By taking advantage of synergies arising from its acquisition by Kenda in 2017, STARCO has introduced its UK-made Flex lite wheel solution to the US market. Kenda USA subsidiary Martin Wheel presented this European market top-seller at a trade show in Las Vegas last week. STARCO shares that interest in the 10- to 15-inch solutions amongst end-users was strong, and it looks forward to receiving feedback about Flex lite from US-based manufacturers and distributors.

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Related news:

  1. Kenda increases US sport sponsorship
  2. Kenda Tires launches Klever S/T in USA
  3. Kenda buys Starco
  4. STARCO to distribute Kenda car tyre range in Switzerland
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STARCO launches Kenda trailer tyre range

For a number of years, Danish firm STARCO offered the KargoTrail and MasterTrail under its own name. The third generation of these trailer tyre lines is now available, and both have been rebranded as Kenda products. STARCO says the Kenda KR101 MasterTrail 3G and Kenda KR209 KargoTrail 3G are “improvements of the well-performing and proven STARCO range,” with changes in tyre compound and tread depth leading to “longer mileage, better wet grip and improved rolling resistance.”

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Related news:

  1. Starco Develops Specialist Trailer Tyre With GiTi
  2. Starco Launches New ATV Range in UK
  3. Big Foot kits for Honda ATVs now available
  4. Starco introduces 3 lines for high speed trailer, caravan applications
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Kenda’s Michael Andre to retire

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Michael Andre, Kenda marketing and sales manager

Michael Andre (60) is retiring at the end of 2018. The news comes after five years with Kenda Rubber Industrial, where he has been marketing and sales manager automotive Europe responsible for the European passenger car tyre business of the Taiwanese tyre manufacturer. In this role Andrew has led the phased introduction of the Kenda brand to the German and other key European markets.

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Related news:

  1. ETD founder Marcus Reedijk retires, triggers succession transition
  2. Kenda appoints Stotsenburg as North American VP
  3. Goodyear CFO Laura K. Thompson to retire
  4. Kenda expanding European focus with German market launch, developing tyres for our region
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Zhongce Rubber enters global top ten tyre manufacturers

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China’s largest tyre manufacturer, Zhongce Rubber, has entered the global top ten, research published today by Tyrepress shows. Best known in Europe for its Westlake brand, the company has pushed up in the rankings past Giti Tire – manufacturer of GT Radial – which did not supply 2017 figures before the deadline, Toyo Tires, and Cooper Tire & Rubber, which fell three places. Competition in the lower quarter of the top ten places is fierce, with turnovers for tyres between 2.4 billion euros (Cooper in 13th) and 3.2 billion euros (Maxxis in ninth).

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Related news:

  1. Giti enters the top 10 of leading tyre manufacturers
  2. 19 finalists chosen for 2015 AutoBild winter tyre test
  3. Decennial shift in global PCLT tyre volume market share
  4. Shifts in leading tyre manufacturer rankings, 2015-2019
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STARCO to distribute Kenda car tyre range in Switzerland

Ready for the summer season, the STARCO subsidiary in Switzerland has received the first car tyres from Kenda and is ready to begin its new role as the brand’s national distributor. Commenting on the new arrangement, STARCO’s Richard Todd noted that the company was exploring many synergies with Kenda over both the short and long-term.

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Related news:

  1. Starco GB On Track With Industrial Tyres
  2. Starco unveils new jointly-developed Kenda municipal tyres
  3. STARCO & Kenda integrating European technical teams
  4. ATG chooses STARCO for Alliance, Galaxy distribution in Switzerland
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Kenda presenting all-season range at The Tire Cologne

Kenda Tires is keen to replicate the success it has enjoyed with its car tyre business in North America over the last decade in European markets, and last year it introduced its first passenger car tyre specifically designed for the region, the Kenda Emera A1. This was followed by the Wintergen 2 winter tyre and Komendo Winter KR500 van tyre. The Taiwanese tyre maker is bringing its latest made-for-Europe product to The Tire Cologne, the Kenda Kenetica 4S all-season tyre.

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Related news:

  1. Infinity launching new all-season tyre
  2. Hankook launches Kinergy 4S² all-season tyre
  3. Kenda Tires embarks on Serie A advertising campaign
  4. Two tyres added to Vredestein Quatrac 5 range
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Kenda buys Starco

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Taiwan-based tyre manufacturer Kenda has purchased Starco Europe. Announced on 2 October, the move is described by Kenda as “a good cultural, organizational and strategic fit” for which both companies see “significant long-term opportunities”. Kenda has been a Starco supplier since 1982. Over the last 12 months a series of meetings determined a clear willingness from both Kenda and Starco to take the partnership to another level. Starco does not plan any organizational changes or redundancies related to the acquisition.

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Related news:

  1. Pirelli truck tyres separating and merging with Aeolus/ChemChina
  2. Trelleborg finalises acquisition of Mitas manufacturer, CGS Holding
  3. Western Europe launch – development of Starco’s solid forklift tyre ranges continues
  4. Doublestar the only bidder left to buy Kumho
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Tyre test result ‘confirms success’ of Kenda’s European strategy

The performance of the Kenda Emera A1 in a summer tyre test conducted by Finland’s Test World is viewed by the manufacturer as a confirmation of the tyre’s competitiveness and validation of its aim to produce premium tyres for the European market. Test World evaluated 18 size 205/55 R16 tyres in March; Kenda states its satisfaction with the Emera A1’s ranking in the “upper midfield” of test results.

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Related news:

  1. Kenda to display latest European market products at Reifen 2016
  2. Kenda expanding European focus with German market launch, developing tyres for our region
  3. Reifen 2014 heralds new era of Kenda European product development
  4. Kenda’s Michael Andre to retire
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Taiwan-based tyre manufacturers raising prices

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The leading Taiwanese tyre manufactures are reportedly planning to raise prices by between 8-12 per cent during 2017. According to local news reports, the price hike is a reaction to the jump in synthetic rubber and natural rubber prices.

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Related news:

  1. DuPont polymers to increase prices
  2. DuPont increases Zytel prices globally
  3. IRSG: World rubber demand to rise 2.5% in 2019
  4. Chinese contingent view potential Thai rubber sources
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Kenda appoints Stotsenburg as North American VP

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Kenda has promoted Brandon Stotsenburg to vice president of its North American Automotive tyre business. Currently director of business development, Stotsenburg succeeds Bob Phoenix, who is retiring 1 January 2017.

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Related news:

  1. HR manager first Yokohama Mississippi employee
  2. Hamaton appoints Osmani as North American general manager
  3. Kenda’s Michael Andre to retire
  4. Magna Tyres Group expands into North America
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Kenda to display latest European market products at Reifen 2016

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Kenda will exhibit new products specially designed for the European market to underpin its commitment to quality, the manufacturer states. Each of its latest products “use European requirements as a benchmark,” it added, “and have a clear focus on safety.” Its most important exhibit will be the latest Kenda ultra-high performance Emera A1summer tyre, which is designed to produce excellent handling on dry and wet roads with outstanding braking performance. The manufacturer will also shine a spotlight on its latest winter tyres; the Komendo Winter for vans and the Wintergen 2 for cars. Each of these new-generation products has been developed with the intention of achieving “a breakthrough into Europe’s quality segment by offering products for the European market,” Kenda stated.

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Related news:

  1. Federal to roll out e-mark certified portfolio, new winter tyres at Reifen 2016
  2. Sailun to display ‘culmination’ of strategic investments at Reifen 2016
  3. Kumho introduces new products, diesel optimisation project
  4. Kenda expanding European focus with German market launch, developing tyres for our region
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Kenda Tires embarks on Serie A advertising campaign

Kenda Tires will be promoting its brand on LED perimeter boards within the stadiums of leading Italian Serie A football teams Fiorentina, Lazio Rome, Sampdoria Genua, Udinese Calcio and CFC Genua.

According to the contract with Serie A marketer Infront, Kenda’s advertising will be displayed on all four sides of the playing field. Advertising in Italy’s top league is expected to allow Kenda to reach not only the fans attending the matches, but also millions of TV viewers via SKY Italia Go, Mediaset Premium, and Italy’s biggest club channel, the Juventus channel.

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Related news:

  1. Football: BKT named title sponsor of Italy’s Serie B
  2. American football: BKT the presenting sponsor for U19 European Championship
  3. Nexen marketing brand with European football clubs
  4. Toyo kicks off as AC Milan sponsor
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Vietnam increasingly popular for tyre makers

Following the news in late September that Kenda received an investment license for setting up a tire factory in Vietnam, further attention has been cast on both the local tyre market and the country’s attractiveness to foreign tyre manufacturers.

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Related news:

  1. Kumho: Vietnam Plant Sale Reports “Completely Wrong”
  2. Zhongce Rubber enters global top ten tyre manufacturers
  3. Official opening for Bridgestone’s Vietnam plant
  4. Kenda Rubber investing £200M to build car tyre factory in Vietnam
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Kenda Rubber investing £200M to build car tyre factory in Vietnam

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Taiwan’s Kenda Rubber intends to significantly increase investment in Vietnam and establish a large passenger car tyre plant there. In an interview with Channel NewsAsia correspondent Victoria Chen, company chairman Yang Ying-ming said NT$10 billion (£200.5 million) would ultimately be invested to erect this facility, which will most likely be Kenda’s largest tyre factory and boast production capacity rivalling that of Kenda’s operation in China.

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Related news:

  1. Official opening for Bridgestone’s Vietnam plant
  2. Sailun to build all-steel, OTR tyre plant in Vietnam
  3. Guizhou Tyre to set up tyre plant in Vietnam
  4. Chinese tyre makers off-shoring in Southeast Asia
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Kenda Tires launches Klever S/T in USA

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Kenda USA has added another offering to their Kenda Klever line. The Klever S/T is designed to help fill a gap in the SUV/CUV marketplace with a 60,000 mileage warranty and M&S all-season capabilities. It will be available to order on 1 June, 2015.

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Related news:

  1. Hankook extends luxury SUV tyre supply with US deal
  2. New Michelin winter tyres in North America
  3. Pirelli Joins Price Hike Round
  4. Industry Veteran to Head Kenda Sales and Marketing
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