Kenda Tires is keen to replicate the success it has enjoyed with its car tyre business in North America over the last decade in European markets, and last year it introduced its first passenger car tyre specifically designed for the region, the Kenda Emera A1. This was followed by the Wintergen 2 winter tyre and Komendo Winter KR500 van tyre. The Taiwanese tyre maker is bringing its latest made-for-Europe product to The Tire Cologne, the Kenda Kenetica 4S all-season tyre.