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Kenda Europe establishes Powersports team for two-wheeler market growth

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Kenda Europe is expanding its European activities in the powered two-wheeler segment with the formation of a dedicated Powersports team. Leading this initiative is Shaun Jones, who currently serves as Segment Director for Trailer & Caravan. Jones will transition into his new role in January 2025 and will collaborate closely with Kenda’s global Powersports teams in Taiwan and the United States, as well as the European Specialty unit, to drive growth and innovation in this market.

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Related news:

  1. Strong beginning for Kenda’s UK comeback
  2. Michelin, TVS Srichakra setting up motorcycle, scooter tyre production unit in India
  3. ZC Rubber Thailand adds two-wheel production line
  4. Jeff Ward becomes Kenda brand ambassador
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Kenda showcases latest tyres and confirms European development details

Kenda used The Tire Cologne 2024 to unveil four new automotive tyres, developed specifically for the European market through the Kenda Europe Technical Centre in Germany. The company also used the show to confirm details in relation to its European growth plans – specifically, the full incorporation of STARCO into Kenda Europe as a new specialty business unit.

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Related news:

  1. Kenda Europe to debut new all-season tyres
  2. Kenda Europe highlighting new product innovations at TTC 2024
  3. The Tire Cologne: Government decree casts shadow over show
  4. Fingers crossed: TTC organiser awaiting official recommendations
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Kenda Europe highlighting new product innovations at TTC 2024

Kenda Europe will showcase its latest advancements in product and business development at The Tire Cologne 2024, presenting a range of new products, including summer and winter tyres for compact and mid-size SUVs. Additionally, the company will introduce a new all-season tyre for vans and expand the Kenda Klever series, with a promise of enhanced off-road handling for 4×4 vehicles.

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Related news:

  1. Kenda Europe to debut new all-season tyres
  2. Kenda presenting all-season range at The Tire Cologne
  3. Giti Tire highlights new & expanded ranges
  4. Kenda unveils new logo
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Kenda Europe to debut new all-season tyres

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Kenda

Kenda Europe’s Tire Cologne stand will include new summer and winter tyres for compact and mid-size SUVs, but arguably the highlights will be the introduction of a new all-season tyre for vans and an all-season extension to the Kenda Klever series.Kenda Europe’s Tire Cologne stand will include new summer and winter tyres for compact and mid-size SUVs, but arguably the highlights will be the introduction of a new all-season tyre for vans and an all-season extension to the Kenda Klever series.

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If you are not yet a Tyrepress or Tyres & Accessories subscriber, you can change that here.

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  • Read our sector-leading articles in full
  • Full analysis of tyre business segments
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Related news:

  1. Kenda presenting all-season range at The Tire Cologne
  2. UHP focus for latest Nexen all-season range
  3. The Tire Cologne still taking place as planned
  4. The Tire Cologne – larger in 2024, but missing some big names
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