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Kenda Europe establishes Powersports team for two-wheeler market growth

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Kenda Europe is expanding its European activities in the powered two-wheeler segment with the formation of a dedicated Powersports team. Leading this initiative is Shaun Jones, who currently serves as Segment Director for Trailer & Caravan. Jones will transition into his new role in January 2025 and will collaborate closely with Kenda’s global Powersports teams in Taiwan and the United States, as well as the European Specialty unit, to drive growth and innovation in this market.

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Related news:

  1. Strong beginning for Kenda’s UK comeback
  2. Michelin, TVS Srichakra setting up motorcycle, scooter tyre production unit in India
  3. ZC Rubber Thailand adds two-wheel production line
  4. Jeff Ward becomes Kenda brand ambassador
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Doublestar tops 2024 China tyre brand influence list

Several Chinese research institutions recently jointly released the “2024 China Brand Influence Index Report”. In the report’s “Top 10 Tyre Brand Influence” list, Doublestar ranked first.

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Related news:

  1. The top 10 listed Chinese tyre companies 2022
  2. Sailun rising: China’s listed tyre companies ranked in 2022 Q3
  3. Chinese listed tyre companies release third-quarter results
  4. Nine tyre brands shortlisted in the top 500 Chinese brands
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Kenda showcases latest tyres and confirms European development details

Kenda used The Tire Cologne 2024 to unveil four new automotive tyres, developed specifically for the European market through the Kenda Europe Technical Centre in Germany. The company also used the show to confirm details in relation to its European growth plans – specifically, the full incorporation of STARCO into Kenda Europe as a new specialty business unit.

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Related news:

  1. Kenda Europe to debut new all-season tyres
  2. Kenda Europe highlighting new product innovations at TTC 2024
  3. The Tire Cologne: Government decree casts shadow over show
  4. Fingers crossed: TTC organiser awaiting official recommendations
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Kenda drops STARCO name

The business first founded in 1961 as Scandinavian Tyre And Rim Company – STARCO for short – is now officially known as Kenda Europe Specialty. In June 2024, almost seven years after acquiring the Danish firm, the Kenda Group fully incorporated STARCO into Kenda Europe as a specialty business unit.

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Related news:

  1. Kenda buys Starco
  2. STARCO & Kenda integrating European technical teams
  3. STARCO meeting robotic industry demand with puncture-free innovations
  4. STARCO talks strategy amidst the global container crisis
/by

Kenda shuts Shenzhen tyre factory

On 31 May, Kenda chairman Yang Chi-Jen revealed some of the tyre manufacturer’s operations at the shareholders’ meeting. In his words, the company’s Phase II project at its Shenzhen factory in China stopped production on 1 June and was converted into a sales centre and shipping warehouse. After the suspension of production, the products distributed to the southern Chinese market will come from Kenda’s other tyre manufacturing bases, including the Kunshan and Tianjin factories. Before the suspension of production, the project mainly produced motorcycle tyres.

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Related news:

  1. Cooper JV Plant Earns 9001:2008 Quality Certification
  2. Continental closing Aachen, Germany tyre factory
  3. Béthune tyre factory closure ‘the only viable path’: Bridgestone
  4. New Process Improvement Chief Named by Cooper
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Kenda Europe highlighting new product innovations at TTC 2024

Kenda Europe will showcase its latest advancements in product and business development at The Tire Cologne 2024, presenting a range of new products, including summer and winter tyres for compact and mid-size SUVs. Additionally, the company will introduce a new all-season tyre for vans and expand the Kenda Klever series, with a promise of enhanced off-road handling for 4×4 vehicles.

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Related news:

  1. Kenda Europe to debut new all-season tyres
  2. Kenda presenting all-season range at The Tire Cologne
  3. Giti Tire highlights new & expanded ranges
  4. Kenda unveils new logo
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Kenda Europe to debut new all-season tyres

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Kenda

Kenda Europe’s Tire Cologne stand will include new summer and winter tyres for compact and mid-size SUVs, but arguably the highlights will be the introduction of a new all-season tyre for vans and an all-season extension to the Kenda Klever series.Kenda Europe’s Tire Cologne stand will include new summer and winter tyres for compact and mid-size SUVs, but arguably the highlights will be the introduction of a new all-season tyre for vans and an all-season extension to the Kenda Klever series.

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Related news:

  1. Kenda presenting all-season range at The Tire Cologne
  2. UHP focus for latest Nexen all-season range
  3. The Tire Cologne still taking place as planned
  4. The Tire Cologne – larger in 2024, but missing some big names
/by

Kenda breaks ground on new Martin Wheel manufacturing plant in Ohio

Kenda

Kenda has broken ground on the construction of a new 198,000 sq ft Martin Wheel manufacturing facility in Brimfield Township, Ohio, USA. In a social media post announcing the start of construction, the Taiwan-headquartered tyre and wheel firm said the facility, which will contain a plant, warehouse and office space will support growing demand for speciality tyres and wheels in the United States. and is set to be operational in 2024.

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Related news:

  1. Spotlight on the Chinese Alloy Wheel Market
  2. NBA star Jeremy Lin visits Houston Rockets sponsor Kenda
  3. Kenda buys Starco
  4. Forgeline Motorsports selected as Team Dynamics’ US distributor
/by

AutoBild Allrad recommends 4 ‘exemplary’ all-season SUV tyres

AutoBild Allrad

AutoBild Allrad’s 2023 test of 10 all-season SUV tyres gave four tyres the top “exemplary” grade, with two joint-winners. In Germany, all-season tyres have grown with the most recent product generations’ improved technology, despite the traditional strength of its seasonal tyre change market. The magazine, one of Germany’s leading consumer automotive publications, said the top-ranking tyres in its latest test have “matured into true heroes of road traffic.” At the other end of the scale, three of the size 235/65 R17 108 V/W tyres were described as “not recommended”, while three other tyres gained “satisfactory” and “good” final verdicts. So which all-season products could AutoBild Allrad “unreservedly recommend” to motorists?

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Related news:

  1. Goodyear wins Auto Express all-season tyre test
  2. Tyre Reviews recommends 5 all-season tyres as Goodyear wins test
  3. Some all-season tyres are ‘astonishing quality’ – Sportauto test
  4. 19 finalists chosen for 2015 AutoBild winter tyre test
/by

Eddie Fogarty Joins GB Tyres

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GB Tyres

Eddie Fogarty has joined GB Tyres as national key account manager. Fogarty joins the existing PCR team and will work with colleagues and the senior management team within the business to “further develop and grow its share of the passenger car market.” That means heading up the Kenda tyre dealer programme in addition to “supporting passenger car tyre sales growth through the development of key accounts”.

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Related news:

  1. Kenda appoints GB Tyres as UK distributor
  2. GB Tyres confirms Kenda UK distributorship
  3. Tony Stapleton appointed head of fleet sales, Continental UK and Eire
  4. Guy Heywood named Hankook Tire Europe truck tyre marketing director
/by

Kenda unveils new logo

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Kenda has introduced new brand imagery reflecting its “Designed for Your Journey” slogan. The multi-segment tyre manufacturer’s new logo incorporates three design elements in its signature “K”: a check mark on top to represent quality assurance and safety; an inverted V shape on the bottom symbolising a strong foundation; and a diagonal line in the middle that represents the road ahead. Kenda says it wants to refresh the brand to communicate four core values: honesty, quality, service, and innovation.

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Related news:

  1. 40% of consumers don’t know what tyres are on their car
  2. Apollo appoints J. Walter Thompson as global creative agency
  3. Michelin tops online brand prominence table
  4. Mission “successfully completed”? The Goodyear-Cooper integration and its contradictions
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GB Tyres confirms Kenda UK distributorship

Kenda

Following our report naming GB Tyres as the new distributor of Kenda tyres, GB Tyres have confirmed the appointment and added further details. GB Tyres has indeed become UK distributor of Kenda passenger car, SUV, 4×4 and van tyres and the company is said to be “looking forward to an ongoing partnership with the brand”. Specifically, GB Tyres has already accepted delivery of its first Kenda containers and a selection of the range is already available. According to officials, the range of Kenda stock available for immediate delivery will continue to grow over the coming weeks and months.

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Related news:

  1. Kenda appoints GB Tyres as UK distributor
  2. GB Tyres expands warehousing, adds to PCR tyre sales plus new agri range
  3. Reifen 2016 a ‘constructive’ show for Stamford
  4. Giti Tire extends UK exclusive distribution agreement with Micheldever
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Kenda appoints GB Tyres as UK distributor

GB Tyres

GB Tyres has been appointed as exclusive distributor of the Kenda Tyres brand in the UK. The news follows a meeting between Sukhi Singh, managing director of GB Tyres and Henno Plaggenborg, director, automotive division Europe at Kenda Tyres today.

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Related news:

  1. Davanti unveils wave of new product, partnership news at first conference
  2. All-season tyre growth, especially for premium brands – GfK
  3. Kevin Burke Tyres to supply BFGoodrich in Ireland to mid-2024
  4. 2017 marks 80 years of growth and innovation at Stapleton’s
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Kenda: Technical investment behind strong TCS test results

Kenda

In recent test results published by the Swiss Touring Club (TCS) Kenda Tire Europe’s KR210 Kenetica Pro tyre beat some of the biggest names in the business in certain test criteria on the way to achieving a three star ‘recommended’ rating. The reason? Kenda “firmly attributes” this success to its ongoing investment in its research and development centre.

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Related news:

  1. Falken: stock availability, proven performance means UHP opportunity
  2. Tough ADAC summer tyre test rates only five tyres as ‘good’
  3. Hankook Ventus S1 evo 3 wins Auto Express 2021 Summer Tyre Test
  4. Giti Tire welcomes AMS ‘good’ rating for GT Radial Winterpro2
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Kenda the official tyre of Mick Extance Off-Road Experience Centre

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Announcing a second partnership in as many weeks, Kenda and official UK importer Cambrian Tyres are pleased to confirm the brand’s status as official tyre of the Mick Extance Off-Road Experience Centre. As part of the new arrangement, Cambrian will supply the centre with Kenda motocross and enduro tyres.

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Related news:

  1. Kenda announces Lings MX & Enduro partnership
  2. Kenda partners with Lee Walters Off-Road Training School
  3. Strong beginning for Kenda’s UK comeback
  4. “If we don’t have something, it’s usually not available anywhere”
/by

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