Doublestar tops 2024 China tyre brand influence list
Several Chinese research institutions recently jointly released the “2024 China Brand Influence Index Report”. In the report’s “Top 10 Tyre Brand Influence” list, Doublestar ranked first.
Several Chinese research institutions recently jointly released the “2024 China Brand Influence Index Report”. In the report’s “Top 10 Tyre Brand Influence” list, Doublestar ranked first.
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Kenda used The Tire Cologne 2024 to unveil four new automotive tyres, developed specifically for the European market through the Kenda Europe Technical Centre in Germany. The company also used the show to confirm details in relation to its European growth plans – specifically, the full incorporation of STARCO into Kenda Europe as a new specialty business unit.
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The business first founded in 1961 as Scandinavian Tyre And Rim Company – STARCO for short – is now officially known as Kenda Europe Specialty. In June 2024, almost seven years after acquiring the Danish firm, the Kenda Group fully incorporated STARCO into Kenda Europe as a specialty business unit.
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On 31 May, Kenda chairman Yang Chi-Jen revealed some of the tyre manufacturer’s operations at the shareholders’ meeting. In his words, the company’s Phase II project at its Shenzhen factory in China stopped production on 1 June and was converted into a sales centre and shipping warehouse. After the suspension of production, the products distributed to the southern Chinese market will come from Kenda’s other tyre manufacturing bases, including the Kunshan and Tianjin factories. Before the suspension of production, the project mainly produced motorcycle tyres.
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Kenda Europe will showcase its latest advancements in product and business development at The Tire Cologne 2024, presenting a range of new products, including summer and winter tyres for compact and mid-size SUVs. Additionally, the company will introduce a new all-season tyre for vans and expand the Kenda Klever series, with a promise of enhanced off-road handling for 4×4 vehicles.
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Kenda Europe’s Tire Cologne stand will include new summer and winter tyres for compact and mid-size SUVs, but arguably the highlights will be the introduction of a new all-season tyre for vans and an all-season extension to the Kenda Klever series.Kenda Europe’s Tire Cologne stand will include new summer and winter tyres for compact and mid-size SUVs, but arguably the highlights will be the introduction of a new all-season tyre for vans and an all-season extension to the Kenda Klever series.
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Kenda has broken ground on the construction of a new 198,000 sq ft Martin Wheel manufacturing facility in Brimfield Township, Ohio, USA. In a social media post announcing the start of construction, the Taiwan-headquartered tyre and wheel firm said the facility, which will contain a plant, warehouse and office space will support growing demand for speciality tyres and wheels in the United States. and is set to be operational in 2024.
AutoBild Allrad’s 2023 test of 10 all-season SUV tyres gave four tyres the top “exemplary” grade, with two joint-winners. In Germany, all-season tyres have grown with the most recent product generations’ improved technology, despite the traditional strength of its seasonal tyre change market. The magazine, one of Germany’s leading consumer automotive publications, said the top-ranking tyres in its latest test have “matured into true heroes of road traffic.” At the other end of the scale, three of the size 235/65 R17 108 V/W tyres were described as “not recommended”, while three other tyres gained “satisfactory” and “good” final verdicts. So which all-season products could AutoBild Allrad “unreservedly recommend” to motorists?
Eddie Fogarty has joined GB Tyres as national key account manager. Fogarty joins the existing PCR team and will work with colleagues and the senior management team within the business to “further develop and grow its share of the passenger car market.” That means heading up the Kenda tyre dealer programme in addition to “supporting passenger car tyre sales growth through the development of key accounts”.
Kenda has introduced new brand imagery reflecting its “Designed for Your Journey” slogan. The multi-segment tyre manufacturer’s new logo incorporates three design elements in its signature “K”: a check mark on top to represent quality assurance and safety; an inverted V shape on the bottom symbolising a strong foundation; and a diagonal line in the middle that represents the road ahead. Kenda says it wants to refresh the brand to communicate four core values: honesty, quality, service, and innovation.
Following our report naming GB Tyres as the new distributor of Kenda tyres, GB Tyres have confirmed the appointment and added further details. GB Tyres has indeed become UK distributor of Kenda passenger car, SUV, 4×4 and van tyres and the company is said to be “looking forward to an ongoing partnership with the brand”. Specifically, GB Tyres has already accepted delivery of its first Kenda containers and a selection of the range is already available. According to officials, the range of Kenda stock available for immediate delivery will continue to grow over the coming weeks and months.
GB Tyres has been appointed as exclusive distributor of the Kenda Tyres brand in the UK. The news follows a meeting between Sukhi Singh, managing director of GB Tyres and Henno Plaggenborg, director, automotive division Europe at Kenda Tyres today.
In recent test results published by the Swiss Touring Club (TCS) Kenda Tire Europe’s KR210 Kenetica Pro tyre beat some of the biggest names in the business in certain test criteria on the way to achieving a three star ‘recommended’ rating. The reason? Kenda “firmly attributes” this success to its ongoing investment in its research and development centre.
Announcing a second partnership in as many weeks, Kenda and official UK importer Cambrian Tyres are pleased to confirm the brand’s status as official tyre of the Mick Extance Off-Road Experience Centre. As part of the new arrangement, Cambrian will supply the centre with Kenda motocross and enduro tyres.
Kenda and the brand’s official importer Cambrian Tyres tell us that they’ve started the year as they mean to go on, getting 2023 underway by announcing an exciting new partnership with the Lee Walters Off-Road Training School. Thanks to this new partnership, Walters will now be able to rely on Kenda’s wide range of enduro and trail tyres, which can be carefully matched to the type of riding or training he is undertaking.
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