At the end of June 2024, the first Nexen InnoForum was held at the Allianz Stadium in Turin in cooperation with Juventus FC. The event, organized as a dealer conference for direct retailers from all over Italy, reportedly “marked a milestone in the partnership between Nexen Tire and Juventus, which started almost a year ago”. The dealer conference attracted a total of over 70 participants from all over Italy.
Earlier in the month, Tyrepress.com reported that Kumho Tire has succeeded Nexen Tire as official tyre partner of football club AC Milan. Nexen Tire has now announced a new partnership but remains within Italy’s Serie A championship as partner of Juventus FC. The Korean tyre maker takes over from Linglong Tire, who had partnered with Juventus since 2018.
Linglong and Juventus have extended their sponsorship partnership, which makes Linglong Tire Juventus’ Official Global Tire Partner until 2022.
In a statement announcing the news Linglong said: “It’s been an incredible journey shared between Linglong Tire and Juventus, since the partnership agreement was signed between the two on 1 February 2018. A journey, experienced together, which has seen Juventus win two Serie A titles, one Coppa Italia and an Italian Super Cup.” Both sides have reportedly “enjoyed” collaborative partnerships, which have seen each of the brands mutually benefit from the agreement, as fans can look forward to even more collaborative work between the two.
The start of a partnership between Linglong Tire and Juventus FC in February has been cemented by an official ceremony at the football club’s home stadium in Turin. The ceremony took place on 22 April and was attended by Wang Feng, chairman of Linglong Tire, and Giorgio Ricci, Juventus’ co-chief revenue officer and head of global partnership and corporate revenues. Antonio Cabrini, former Juventus player and captain, was also in attendance.
Linglong Tire has become a Juventus Football Club official partner, having signed an agreement in Zhaoyuan, where the tyre manufacturer is headquartered. The Torinese club is one of Italy’s most prominent, boasting a 120-year history of domestic and international success, demonstrating the increasing ambition of Linglong, now a global top 20 player in the tyre industry.
Players from Italian Serie A team Juventus F.C. have worked with sponsorship partner Goodyear to produce a short video that draws parallels between safety on the football pitch and on the road. Four Juventus team members, Anderson Hernanes, Sami Khedira, Norberto Murara Neto and Stefano Sturaro, worked with the tyre maker on the project.
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