For decades, Nokian Tyres has been striving to make the world a safer and more environmentally-friendly place, and its latest innovation is described as its most sustainable tyre yet. The Nokian Tyres Green Step concept tyre incorporates an ambitious design consisting of 93 per cent of the materials either recycled or renewable. It moves the company even closer to its goal: by the year 2030, 50 per cent of all raw materials used in Nokian Tyres’ tyres will be recycled or renewable.