This month, Kumho Tire begins a global advertising campaign to promote its tyres for electric vehicles. The ‘Your EV Partner, Kumho Tire’ campaign will feature on online streaming services and various social media, including Kumho’s own ‘Ecsta TV’ YouTube channel.
Already the official tyre supplier to the TCR touring car competition on four continents, Kumho Tire recently signed a deal to become the title sponsor and exclusive tyre provider to the related TCR World Tour. All cars participating in the 2023 Kumho TCR World Tour will thus race on the Kumho Ecsta S700 racing tyre or, in wet conditions, the Ecsta W701.
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