Anyone wanting to learn more about carbon black and its many applications can now do so at the new Birla Carbon virtual showroom. Claimed as an industry first, the site offers a virtual reality experience that takes viewers through the intricate uses of each part of a car and employs an immersive experience to showcase how carbon black can make a difference to the solutions it is part of. Birla Carbon aims for the virtual showroom to be a “one-stop shop experience for the entire value chain of carbon black solutions.”