John Bosco Kim, currently president of Nexen Tire Europe, is returning to the tyre maker’s headquarters in South Korea to take on a new position there from mid-November. His European remit will be taken over by Peter Gulow, who is currently Nexen Tire Europe’s vice-president Europe Central & East, and DC Kim, vice-president Europe sales and marketing.
AC Milan and Nexen Tire have announced a new partnership that will see the South Korean brand become the football club’s new tyre partner in the Italian market. The announcement follows a positive season for the ‘Rossoneri’, which saw AC Milan secure a second-place finish in the top-flight Serie A championship and qualify for the UEFA Champions League.
Nexen Tire will raise prices across its entire product range on 1 August 2021. The global tyre manufacturer said the increases are due to “significantly increased raw material prices as well as freight and logistics costs.” The increase affects prices for all company brands in the replacement market, including summer, winter and all-season tyre product lines on the European market, including UK and Russia.
Nexen Tire Europe is rationalising its approach to sales and marketing, and has thus announced changes affecting its operations in Austria and Sweden. The tyre maker will transfer responsibility for both markets’ sales organisations to its European headquarters in Kelkheim, Germany by the end of Q1 2021.
Nexen Tire has extended its sponsorship deal with German football club Eintracht Frankfurt through to the 2021/22 season. With the newly extended contract, Nexen Tire enjoy visibility at the Bundesliga club’s home stadium including in broadcast feeds, perimeter boards and commercials.
Following on from the two tyres launched last year, the N’Fera Sport and Winguard Sport 2 SUV, Nexen Tire has introduced further additions to its portfolio. The company presented the new pair, the Nexen N’Fera Primus and Nexen Roadian AT 4×4, at the Autopromotec show in Bologna this month.
Nexen Tire’s supply of original equipment tyres to Volkswagen Group models has been extended. As of this year, three Nexen tyres are being delivered to the VW plant in Pamplona, Spain for fitment on the Polo as well as to the Seat plant in Martorell, Spain, where they are mounted on the Ibiza model produced there. The tyres in question are the Nexen the N’blue HD Plus in sizes 185/65R15 88H and 215/45 R17 91 W as well as the Nexen N’Fera SU1 in size 195/55R16 91V.
Nexen Tire has announced four world premieres to be presented on its 370sqm booth at The Tire Cologne (Hall 6, Stand A-010 B-019) between 29 May and 1 June, 2018. Two of the new products will be the successor to the N´Fera SU1, the new N´Fera Sport, and the Winguard Sport 2 SUV.
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