Pelmar Delivering Right Mix of Product & Price
It doesn’t take an expert team of analysts to realise the tyre industry isn’t exactly awash with cash at the moment. Thus it is hardly surprising that sales of tyre building equipment have dropped off considerably. Yet one company whose business centres on the equipment used in tyre manufacture is bucking this trend – for Pelmar Engineering Ltd, a weak market equals strong sales.
The Israel based supplier of refurbished and pre-owned tyre industry machinery notes that while Pelmar is naturally successful in times of industry strength when many companies are expanding and instigating new projects, the prices it can offer enable Pelmar to also do well during periods of market contraction. This is perhaps to be expected when, as the company points out, the landed cost of pre-owned tyre building machinery is approximately a quarter of that for its new equivalent.