JK Tyre markets ‘tyres with a brain’
JK Tyre & Industries Ltd is promoting its smart tyre technology with a high-profile advertising campaign based on the ‘Smart Tyre – Tyre With a Brain’ strapline and Formula One driver connections.
JK Tyre & Industries Ltd is promoting its smart tyre technology with a high-profile advertising campaign based on the ‘Smart Tyre – Tyre With a Brain’ strapline and Formula One driver connections.
Narain Karthikeyan, who in 2005 became India’s first-ever Formula 1 driver, has signed on as a JK Tyre brand ambassador. Commenting on the arrangement, Raghupati Singhania said the tyre maker was “delighted” to have Karthikeyan represent the JK Tyre brand in India.
In June we reported that Apollo Tyres is providing original equipment tyres to the Hyundai Alcazar, a compact crossover SUV that the South Korean car maker is manufacturing in and for India. JK Tyre has also announced that it is supplying OEM tyres for the Alcazar, in this instance its UX Royale.
GB Tyres has introduced a new six-year warranty on JK Tyre’s commercial vehicle tyres. The wholesaler became the exclusive UK & Ireland distributor of the Indian brand’s tyre range in January 2020. GB Tyres told Tyres & Accessories that the first year of the partnership has been “very successful” and the customer feedback it has generated has allowed it to fully assess the quality and performance of the brand under various working conditions.
JK Tyre & Industries Ltd. has named Anshuman Singhania as a managing director of the company. He took over this remit yesterday and will serve a five-year term.
Indian tyre manufacturer JK Tyre & Industries has inaugurated a new sales and marketing operation in the USA. The new arm of the company, Western Tires, Inc, is based in Houston, Texas. It will focus on sales, service and network expansion, the company stated. JK Tyre has been accelerating its global expansion efforts recently, in common with other Indian players, Apollo and MRF. With around 1.3 billion euros in turnover from tyres, JK Tyre is just outside the global top 20 manufacturers, according to the latest Tyrepress research.
Apollo Tyres shared last Friday that its senior management would take a pay cut in response to market pressures related to the coronavirus pandemic, and yesterday the team at JK Tyre & Industries announced similar measures.
The lockdown now in place across India is one of the most radical measures seen to date during the COVID-19 pandemic. As a result, tyre production has come to a standstill at plants across the country. While India’s government exempts the manufacture of “ essential commodities” from the three-week lockdown it hasn’t provided clarity as to what products it considers essential. Therefore it is unclear when tyre manufacture will recommence within the country.
Senior management at Indian tyre manufacturer JK Tyre will take a 25 per cent pay cut during the Covid-19 outbreak. Chairman and managing director Raghupati Singhania stated that the board was taking the cut “in a show of solidarity in this critical time,” noting the “unprecedented” impact of the virus on sales and profitability.
The organisation representing India’s tyre makers has a new chairman, with KM Mammen being appointed to the role. Mammen, who is chairman and managing director of MRF Ltd., is joined in the Automotive Tyre Manufacturers Association’s (ATMA) leadership team by Anshuman Singhania as vice chairman. Singhania is a director at JK Tyre & Industries Ltd.
JK Tyre & Industries Limited has appointed Anshuman Singhania its new deputy managing director. Singhania, who has been a company director since March 2016, began in his new role on 9 September.
JK Tyre & Industries has successfully completed a best practice five star occupational health and safety audit conducted by the British Safety Council. JK Tyre’s four manufacturing facilities in Chennai, Mysore, Banmore and Laksar all received the certification.
In June and July, J.K. Organisation company JK Credit & Finance acquired 50.003 per cent equity shares in Indian start-up Treel Mobility Solutions Pvt. Ltd. JK Tyre & Industries has now obtained 26 per cent equity in the smart tyre system specialist from its group sibling and rebranded Treel as a ‘JK Tyre Product’. JK Tyre paid Rs 59.8 million for its 26 per cent share in Treel; JK Credit & Finance continues to hold 24.003 per cent in the company.
Indian logistics firm Rivigo has partnered with JK Tyre & Industries Ltd to introduce a patented Tyre Pressure Monitoring System (TPMS) that sends live tyre condition data every few seconds. The Rivigo-originated system – called TREEL – uses algorithms for predictive analysis and features demounting and anti-theft alerts.
JK Tyre & Industries has entered the Limca Book of Records – India’s answer to Guinness World Records – for having the country’s largest OTR tyre. This colossus is the VEM 045, a tyre that in size 40.00-57 stands 12 feet tall and weighs around 3.4 tons. JK Tyre introduced this specific tyre dimension as a fitment for India’s biggest rigid dump truck, a vehicle with a payload capacity of up to 240 tons.
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