Hankook Tire correctly observes that a cross-industry collaboration between a tyre company and fashion brand “piques curiosity” as these businesses “seem to have less or no connection at all.” But a lack of relatedness hasn’t stopped such an unlikely pairing from becoming reality: Hankook is launching apparel in collaboration with South Korean fashion company Handsome.
Having already given its sites for South Korea and North America the treatment, Hankook Tire is continuing the renewal of its official websites in a further 26 countries. It says the new sites aim to “strengthen the platform’s function as a sales hub” and will “provide users with a more user-friendly, interactive digital experience.”
Hankook Tire has launched its official global Instagram account with a goal to tap into the Millennials and Generation Z, a demographic it collectively calls the ‘MZ Generation’. The Instagram channel will provide MZs with a “new brand experience” and will specifically feature its new iON family of electric vehicle tyres.
The International Design Excellence Awards (IDEA) 2021 have honoured Hankook Tire as a finalist in the Automotive and Transportation category for its Hankook Platform System (HPS)-Cell innovation. HPS-Cell has already won a Red Dot Design Award in the Mobility and Transportation category in July and was announced as winner of the iF Design Award 2021 in the Professional Concept category in April.
A trio of Hankook tyres are recipients of the Red Dot Award 2020 for product design. Hankook Tire shares that the Red Dot Award judges singled out the Hankook i*pike RS2, Hankook Dynapro AT2, and Hankook Dynapro MT2 for this honour.
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