In the summer of 2015 we reported Triangle Tire’s appointment of Pierre Cohade as the company’s chief executive officer. At the time we wrote that the former Goodyear man (Cohade served as president of Goodyear Tire & Rubber’s Asia Pacific business between October 2004 and December 2011) had joined China’s second largest tyre maker in April that year and was tasked with extending Triangle Tire’s globalisation plan.
So while production capacity and scale can be impressive, what most Chinese-based tyre manufacturers have failed to do is establish themselves as makers of quality products that command quality prices around the world. With this in mind, the fact that Triangle appointed a new global marketing vice-president (a European ex-Goodyear man Jenner Powell) in the middle of 2013 suggests that the company is taking steps to elevate perceptions of its products and consistently communicate its strengths to the market.
If you would like the latest news from the Chinese tyre industry in Chinese, visit our partner site TyrepressChina.com. Or click below to continue on Tyrepress.