An accolade for Hankook Tire in Australia, with its affiliated tyre distribution brand JAX Tyres & Auto winning in the key ‘Customer Experience of the Year’ category at the Retailer Awards 2023. JAX was recognised for its customer-centric service innovation based on clear key performance indicators and business frameworks.
Australia’s JAX Tyres is now entirely owned by Hankook Tire. On 23 January, the South Korean firm acquired a 100 per cent stake in the franchise network of tyre retailers from its principal shareholder, company chairman Fred Hurrell, and others. The deal covers 83 outlets in the eastern states of Australia. While Hankook Tire hasn’t disclosed the sum it paid for JAX Tyres, Pulse shares that market observers estimate a KRW 100 billion (£68.8 million) price tag for the transaction.
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