Bridgestone to be Official NFL Tyre for Five More Years
Bridgestone will remain the “Official Tire of the National Football League” in the US following a five-year extension of the marketing sponsorship deal between Bridgestone Americas Tire Operations (BATO) and the National Football League (NFL) was agreed upon on July 15. Under the agreement, a continuation of a three-year deal that commenced in 2007, BATO will continue to work with the NFL brand through numerous exclusive promotional opportunities, including the title sponsorship of the Super Bowl halftime shows for Super Bowls XLV – XLIX.