A new multi-year partnership with Melbourne City FC will give Nexen Tire branding presence on players’ uniforms. Initially the Nexen logo will appear on the Australian football club’s training kit as it goes into the 2017 Finals Series, and from the start of the 2017/18 season it will also be present on the men’s away kit sleeves. The sponsorship arrangement also covers Melbourne City’s women’s team, and provides Nexen with match day benefits including signage at the team’s home ground, player appearances and ticketing opportunities.