In light of the news of Halfords acquisition of National Tyres and Iverson Tyres, Tyres & Accessories contacted various National Tyres and Halfords executives for comment on the subjects of branding and branch closures. In response, company spokesperson confirmed that the bulk of Axle Group businesses will be rebranded under the Halfords moniker with one or two exceptions.
In addition to the acquisition of Axle Group/National Tyres, Halfords has also bought London-based Iverson Tyres, which describes itself as a “specialist supplier and fitter of tyres and provider of adjacent maintenance services”. Iverson Tyres was founded in 1992 and is made up of four locations in Chiswick, Hanwell, Northolt and Farnham Common.
A Chiswick motorist has won a new BMW worth £20,000 in a Bridgestone promotion, having bought a set of tyres at her local Iverson Tyres centre. Two months after Kylie Munnich entered her details online as part of the campaign she was told that she’d beaten more than 5,000 fellow hopefuls across the UK to win a BMW 1 Series.
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Halfords Group
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