With the careful rearrangement of a couple of letters, the Vianor tyre retail network gains a new identity in Russia. Nokian Tyres reports that Russia’s largest network of tyre centres will henceforth operate under the name Ivanor. The new name accompanies a change of ownership, with Tatneft acquiring a 100% stake in Nokian’s Russian business. Rights to the Vianor and N-Tyre trademarks remain with Nokian Tyres.