Titan Europe Plc, previously a wholly-owned subsidiary of Titan International, has been admitted to trading on the AIM market in London. The placing shares have been priced at 125 pence, with 26,775,000 shares offered.
Back in 1990 or thereabouts Pirelli had just bought Armstrong and were busy launching their own 4×4 range and relaunching the Armstrong Tredloc Kevlar belted tyre for the 4×4 market.
The motoring press was busy telling the world that the 4×4 sector had peaked and would be on the decline by the following year. So much for the crystal ball gazing of the motoring press.
Today the 4×4 sector holds some 5 per cent of the UK market share – it may seem more as most 4×4 vehicles have a longer shelf life that their conventional counterparts, so probably hold a slightly larger share of the overall car parc. It would be interesting to know what the DVLA figures would be on that enquiry.
Throughout Europe there is no let up in the demand for 4×4 vehicles – even in markets where an off-road excursion could find the driver in serious trouble with the law. The 4×4 has developed from a serious tool for the military and agricultural sectors to a plaything and fashion symbol for the wealthy and the aspirational. Figures from Goodyear show that the utility sector of the market, the pick up and hard core 4×4 enthusiast has hardly shown any movement over the past four years, nor is it expected to in the coming years. The value market has dropped to a steady level at 90,000 units per year across Europe, the middle market too is stable. However, the luxury and crossover sectors of the SUV market are starting to show tremendous growth with the luxury sector doubling its volume from the 2000 figure of 101,000 units by 2007 whilst crossover vehicles will quadruple their volume in the same period it is these two sectors almost alone that will take the 4×4/SUV market from its current 706,000 units per annum to 840,000 units per annum by 2007.
In tyre terms this reads as growth in every sector – winter, S and T, and H and V rated, the market volume jumping from a total of 2,089,000 units in 1997 to 7,885,000 in 2007.
The two largest markets in Europe for 4×4 tyres are the UK and Germany, followed by Spain, Italy and France each having in excess of 10 per cent of the market. Scandinavia, Benelux, Switzerland, Greece, Portugal and Austria each have shares between 2 and 7 per cent of the market. With the whole of Eastern Europe taking only 4 per cent of the sector.
That 4 per cent for Eastern Europe suggests that, as with other sectors of the tyre market, the developing markets in Eastern Europe offer a phenomenal capacity for growth in this sector. In fact, if the move to car ownership in the East matches that ion the west, then the ultimate volume of the market could make Goodyear’s figures appear conservative.
Anthony Ensor is returning to Pirelli Tire Inc. of Canada, where he began his career in 1985, as Vice President and General Manager. He has spent the past decade with Pirelli’s European operations in Italy, Germany and the UK. Ensor replaces Nicola Ruccolo, who has spent 28 years with Pirelli in Canada and North America, and who is leaving the company to pursue other interests.
New passenger car registrations in Europe (EU-15 + EFTA) for January 2004 amounted to 1,173,273 units, representing a decrease of 1.6 per cent (-1.6 per cent in the EU-15) with respect to January 2003. The figures for the first month of the year show a contrasting picture from country to country: in some of them, there are clear signs of recovery, while in others uncertain economic conditions continue to prevail. This is well illustrated by the figures in the five main markets. While Germany (-12.4 per cent) and France (-11.9 per cent) posted decreases, Spain (+9.2 per cent), the United Kingdom (+5.8 per cent) and Italy (+5.6 per cent) showed a positive start of the year. Overall passenger car registrations in the eight main markets among future EU Member States grew 3.5 per cent. The two main markets, Poland and Hungary, both posted an increase of 5 per cent, while the Czech Republic saw a decrease of 9.8 per cent.
The Agribex 2004 panel has awarded a Golden Ear to Michelin for XeoBib, a new tire concept that optimizes driving in fields and on the road, thanks to the ability to roll at constant pressure. The Golden Ear is awarded for innovations, with emphasis on practicability as well as engineering excellence.
The Volvo V50 making its world debut at the Bologna Motor Show is the most recent testimonial to the fourth generation of the high performance Pirelli P7 range. This latest version of the tyre is designed to provide luxury saloons and station wagons with a perfect blend of performance and driving comfort.
After the fire that completely destroyed the production plant at Marangoni’s German subsidiary Ellerbrock, North of Hamburg three weeks ago, the well known retread technology producer has stopped worrying about the past. Rather, Ellerbrock is occupied with plans for the future. The immediate goal is to reconstruct the plant by the end of next year, company officials told T&A. They didn’t reveal the total investment but will ensure that the new plant will process at least as much rubber as the old one, i.e. 15,000 tons per year. According to the plans, Ellerbrock’s new plant will become the most modern in Europe. In the meantime, 20 employees have been posted to two Marangoni plants in Italy in order to prevent the company from encountering delivery difficulties. For the first few weeks after the fire, Ellerbrock has been doing business from the stock.
Western Europe new passenger car registrations for October 2003 amounted to 1.179.024 units, representing a decrease of 0.3 per cent with respect to October 2002. The number of working days in October 2003 was the same as in October 2002. This basically flat result seems to point towards a stabilisation of the market, in line with most economic indicators. National figures show increases in 7 out of 15 EU countries, ranging from +5.4 per cent in Luxembourg to +33.9 per cent in Finland. Spain was the best performer among the 5 bigger markets. Decreases ranged from -0.3 per cent in Italy to -11.6 per cent in the Netherlands and Denmark. Cumulative figures for the first ten months of the year show a closing up of the overall decrease, now -1.3 per cent. Five countries post positive figures, ranging from +0.3 per cent in the U.K. to +25 per cent in Finland. All other countries report decreases, ranging from -0.6 per cent in Luxembourg to -20.2 per cent in Portugal.
Brembo and DaimlerChrysler are to set up a joint venture to manufacture ceramic brake discs. Each company will hold a 50 per cent share in the JV, which will be called Brembo Ceramic Brake Systems SpA and will be located at a new Science and Technology Park in Stezzano, Italy.
Early this morning fire broke out at Ellerbrock Tread in Henstedt-Ulzburg. The 6,500 square metre production hall has fallen victim to the flames. There are approximately 200 fire-fighters on site fighting the fire and it is expected that it will take the whole weekend to bring the fire under control. According to the local radio station in Schleswig-Holstein damage is estimated to run to approximately 15 million Euro. Marketing and sales director Dirk Rohmann stated at the factory gates in Hamburg that it was too early to state the extent of the damage. The fire had damaged the production facility but only after the fire is completely extinguished will the full extent of the damage be assessed. The cause of the fire is not known at present.
September new car registrations for Western Europe rose by 4.4 per cent over last year across the main five markets (France, Germany, Italy, Spain and the UK), which was better than many industry analysts had forecast. Over the 15 EU members, figures were broadly similar (+4.5 per cent). In unit terms, registrations totalled 1,363,206 units.
Nine Teams from seven countries will take part at the Fulda Challenge in February 2004 in Canada’s Northwest Yukon Territory – two of the teams come from Great Britain. One team will be Gill Watson/Gary Bullen, who qualified last weekend in Sulden (Italy).
While not one of the world’s giant tyre manufacturers, Kumho is in the top ten and the company realised some time ago that it needed to concentrate on its overseas activities if it were to grow, but this is easier said than done. There is no doubt that established brands have a terrific advantage – everybody knows their name and they have decades of history behind them. Of course, this has not been achieved overnight and is the result of many years of effort and considerable financial outlay and it is a daunting task for a comparative newcomer into a market to try to get its name known, especially when the target is a considerably shorter time frame than decades.
So the question is how to boost awareness in a number of diverse markets across the globe in a manner which makes economic sense? Different countries have differing cultures and tyre requirements, but Kumho realised that a common factor – and one popular in most countries – was that of motorsports. Thus it was that, in the 1990s, Kumho began to develop its involvement in international motorsports, in a strategy that was to become central to the worldwide marketing of the Kumho brand.
This strategy is by no means unique – after all, the Yokohama brand established a reputation for high performance in the UK after cars shod with its tyres won four consecutive British Touring Car championships from 1990 to 1993. However, the biggest pitfall in such a strategy is that, if you are going to go down the motorsports route, then you have to be sure that you are going to be good at it and you need implicit faith in the product. You also need to divert considerable resources towards R&D and to provide the technical back-up that so many motorsports events require nowadays – the tyre manufacturer has to do so much more than merely provide tyres.
This, then, was the route that Kumho decided to pursue and the quality of the racing product has been proved in competition over the years. Perhaps the highest-profile recognition came when Kumho ECSTA S700 tyres were adopted as the control tyre for the Formula 3 Euroseries, which is a series of 10 races, taking place in five different countries (Germany, France, Italy, Austria and The Netherlands).
Further recognition came in 2002, when Kumho signed a five year contract as the official tyre supplier to the Marlboro Masters of Formula 3, which brings together the best drivers from various European national championships. Last year Kumho was the control tyre for the first time and the lap record at Zandvoort in The Netherlands was broken – a dream start for the Korean company.
This year’s Marlboro Masters was contested by 49 drivers from 20 countries and for some of them (notably those from the British and Italian championships, which use another make of tyre) this was their first experience of racing on Kumho tyres. The race took place on a blisteringly-hot day at the Zandvoort track, attended by 55,000 spectators. Kumho branding was much in evidence and, indeed, the company has a very close association with the venue, having adopted a corner at the circuit in order to capitalise on the estimated TV audience of up to 800 million for last year’s event.
Lassa has announced the appointment of John Westwood as the new senior director responsible for the running of its London-based European export sales operation. He joins the company after a long and distinguished career with Goodyear in a variety of senior sales and marketing positions. Mr. Westwood will replace Gunduz Akin as European Sales and Marketing Director, responsible for all Lassa brand sales in Austria, France, Germany, Italy, Spain, Portugal, Sweden and the UK. Mr Akin has returned to Turkey to work for Lassa’s parent company, Brisa.
The Bologna trade fair centre was host to the 20th Autopromotec exhibition. There is little doubt that Autopromotec has become one of the most important trade shows in Europe for automotive equipment, machinery and services for the transport industry. This is borne out by the ever-increasing number of exhibiting companies. This year, there were 936 exhibitors, 662 from Italy, 184 from the EU and a further 90 from other nations. These were located in 12 halls, covering an area of 80,500 square metres, plus 3 outside demonstration areas of 10,500 square metres. In real terms, this is only a slight increase over the previous show in 2001, in terms of participation. During its five-day run 83,850 trade visitors attended Autopromotec, a small rise over 2001. Of this number, 13,464 were from abroad, which was a 5.5 percent improvement. What was significant was the visit by a record 21 official foreign trade delegations specialising in strategic markets within the automotive industry.
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