Spend a Lifetime with Marangoni
Italy’s Marangoni has launched a campaign to enlighten UK drivers on the benefits of thinking Marangoni when selecting new tyres. Following on from its successful “Intelligent Professionals” series, the new campaign links Marangoni’s position as a premium brand with the company’s Lifetime Tyre Warranty, a strong selling point.
Derek Carruthers, Global Sales & Marketing Director for Marangoni’s car tyre division, said “Communicating the Marangoni message to potential customers before they have made a decision on replacement tyres is fundamental.” He added that the company was attempting not only to build brand awareness but to also demonstrate that buying Marangoni tyres is a win/win situation for the customer in that they will receive both European quality and the peace of mind afforded by their Lifetime Tyre Warranty.